views Archives - Campaign Middle East https://campaignme.com/tag/views/ Tue, 17 Mar 2026 13:01:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png views Archives - Campaign Middle East https://campaignme.com/tag/views/ 32 32 Mada Media holds official ceremony for naming rights of ‘National Paints’ Station https://campaignme.com/mada-media-holds-official-ceremony-granting-the-naming-rights-for-national-paints-station/ Tue, 17 Mar 2026 05:54:05 +0000 https://campaignme.com/?p=117902 Mada Media has organised the official ceremony for granting of naming rights for the ‘National Paints’ Metro Station, one of the leading regional and global paint manufacturers with a strong presence in the UAE and the wider GCC region. The station was formerly called ‘Jebel Ali’ on the Red Line of the Dubai Metro. Mada […]

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]]> Mada Media hosts ceremony to grant Dubai Metro station naming rights to Al Fardan Exchange https://campaignme.com/mada-media-hosts-first-official-ceremony-to-grant-dubai-metro-station-naming-rights-to-al-fardan-exchange/ Tue, 03 Mar 2026 12:20:13 +0000 https://campaignme.com/?p=117121 Mada Media, the company mandated for managing, developing, and orgnaising the out-of-home (OOH) advertising sector in Dubai, has hosted its first official ceremony to mark the granting of naming rights for Al Fardan Exchange Station on the Dubai Metro Red Line, formerly known as Al Khail Station. Held at the station premises, the event was the […]

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]]> The year ahead for measurement that matters https://campaignme.com/the-year-ahead-for-measurement-that-matters/ Fri, 06 Feb 2026 04:05:27 +0000 https://campaignme.com/?p=115781 In nearly every strategy meeting I’ve sat through, the conversation eventually lands in the same place. How well are we performing? To answer that we turn to engagement rates, reach and cost per thousand ad impressions (CPMs) – tangible proof that what we’re doing is working. When there is a breaking news story or international […]

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]]> Beyond personas: Why real strategy starts with human truths https://campaignme.com/beyond-personas-why-real-strategy-starts-with-human-truths/ Mon, 27 Oct 2025 07:31:42 +0000 https://campaignme.com/?p=110825 People don’t live as data points in strategy. They live as contradictions. They celebrate heritage during Ramadan, then order iftar through apps. They call for digital detox, then scroll TikTok until 2am. They cheer local brands, then queue for global launches. These aren’t paradoxes. They’re the tensions that define how people actually live. Yet for […]

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]]> noon rider goes viral by video-calling his mother with Amitabh Bachchan lookalike in Dubai https://campaignme.com/noon-minutes-rider-goes-viral-by-video-calling-mom-with-amitabh-bachchan-lookalike/ Tue, 09 Sep 2025 04:30:28 +0000 https://campaignme.com/?p=108206 Delivery platform noon Minutes recently leaned into guerrilla marketing, led primarily by a PR stunt, which involved placing a noon Minutes delivery rider alongside a lookalike of Bollywood actor Amitabh Bachchan at one of Dubai’s busiest streets at the Deira Gold Souk. The campaign was brought to life in collaboration with influencer marketing agency Plug […]

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]]> Enchanteur reveals strategy behind bold Valentine’s move that won the internet https://campaignme.com/enchanteur-reveals-strategy-behind-bold-valentines-move-that-won-the-internet/ Fri, 25 Apr 2025 04:40:49 +0000 https://campaignme.com/?p=101247 For Valentine’s Day in 2025, romance took centre stage in Dubai as fragrance brand Enchanteur, in partnership with brand partnerships and media solutions agency Hikaya, rolled out a public activation that turned a proposal into a nationwide moment of magic. The activation featured a grand proposal orchestrated at SkyDive Dubai, curated with all the sensory […]

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]]> Mashreq’s SMASHREQ TikTok padel game smashes records, connects with Gen Z https://campaignme.com/mashreqs-smashreq-tiktok-padel-game-smashes-records-connects-with-gen-z/ Thu, 24 Apr 2025 04:00:07 +0000 https://campaignme.com/?p=101169 Mashreq has revealed details behind the success of its latest SMASHREQ campaign, which was rolled out in the form of an augmented reality (AR) game on TikTok, connecting Mashreq with the padel community. Reportedly, the first-ever padel game on TikTok, SMASHREQ has officially claimed the title of TikTok’s top AR sensation, outperforming more than 40 […]

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]]> Zindagi Na Milegi Dobara sequel? Yas Island ads make the case with 1.5 billion views https://campaignme.com/zindagi-na-milegi-dobara-sequel-miral-ads-make-the-case-with-1-5-billion-views/ Mon, 07 Apr 2025 05:30:46 +0000 https://campaignme.com/?p=99200 Over the past 24 hours [as of writing this article], Bollywood news has been buzzing with the prospect of a Zindagi Na Milegi Dobara sequel – 14 years after the release of the 2011 box office hit – as actor Hrithik Roshan reportedly hinted at the possibility following an incredibly successful episodic ad campaign for […]

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]]> Jenan converts ‘villain’ Monther Rayahneh with Ramadan Made Good gutsy campaign https://campaignme.com/jenan-converts-villain-mondher-rayahneh-with-ramadan-made-good-gutsy-campaign/ Thu, 13 Mar 2025 11:25:28 +0000 https://campaignme.com/?p=97866 Local UAE-based food brand Jenan has launched a gutsy campaign for Ramadan. Disrupting the score of overly sentimental Ramadan campaigns, Jenan has partnered with marketing agency Blink to demonstrate the effect of ‘Ramadan Made Good’ on one of the Arab world’s most recognised cinematic villain, Monther Rayahneh. The month-long Ramadan social media film campaign – […]

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]]> Youtube Shorts celebrates one year in MENA https://campaignme.com/youtube-shorts-celebrates-one-year-in-mena/ Thu, 14 Jul 2022 11:52:28 +0000 https://campaignme.com/?p=51361 YouTube introduced Shorts as a new video format on it’s platform an year ago. Since its inception, YouTube Shorts has grown a community of more than 1.5 billion monthly logged-in users globally. In April 2022, Shorts containing content sampled from long-form videos generated over 100B views. With the launch of Shorts, artist and creator channels uploading […]

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