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	<title>video views Archives - Campaign Middle East</title>
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	<title>video views Archives - Campaign Middle East</title>
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		<title>McDonald&#8217;s KSA, Them Again campaign reaches 26 million with Jujutsu Kaisen collab</title>
		<link>https://campaignme.com/mcdonalds-ksa-them-again-campaign-reaches-26-million-with-jujutsu-kaisen-collab/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 14 Jul 2026 12:10:36 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[anime]]></category>
		<category><![CDATA[anime influencers]]></category>
		<category><![CDATA[collectibles]]></category>
		<category><![CDATA[completion rate]]></category>
		<category><![CDATA[Crunchyroll]]></category>
		<category><![CDATA[Domain Expansion]]></category>
		<category><![CDATA[Expand the Golden Domain]]></category>
		<category><![CDATA[impressions]]></category>
		<category><![CDATA[Jujutsu Kaisen]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[McDonald's Saudi Arabia]]></category>
		<category><![CDATA[McDonald’s KSA]]></category>
		<category><![CDATA[organic engagement]]></category>
		<category><![CDATA[programmatic video]]></category>
		<category><![CDATA[Reach]]></category>
		<category><![CDATA[Them Again]]></category>
		<category><![CDATA[unique views]]></category>
		<category><![CDATA[video views]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=124637</guid>

					<description><![CDATA[<p>McDonald’s Saudi Arabia has revealed the success of its nationwide campaign, launched in partnership with independent creative and branding agency Them Again, marking a collaboration with global anime phenomenon Jujutsu Kaisen as one of the most culturally driven campaigns in the Kingdom’s quick-service restaurant sector to date. Timed to coincide with the global release of [&#8230;]</p>
<p>The post <a href="https://campaignme.com/mcdonalds-ksa-them-again-campaign-reaches-26-million-with-jujutsu-kaisen-collab/">McDonald&#8217;s KSA, Them Again campaign reaches 26 million with Jujutsu Kaisen collab</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Digital Essays 2025: Remodelling the metrics of success</title>
		<link>https://campaignme.com/digital-essays-2025-remodelling-the-metrics-of-success/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 16 Dec 2025 06:00:11 +0000</pubDate>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Essays]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Partner content]]></category>
		<category><![CDATA[ad engagement]]></category>
		<category><![CDATA[ad fatigue rates]]></category>
		<category><![CDATA[app installs]]></category>
		<category><![CDATA[Behavioural Data]]></category>
		<category><![CDATA[boopin]]></category>
		<category><![CDATA[business outcomes]]></category>
		<category><![CDATA[catalogue sales]]></category>
		<category><![CDATA[click through rate]]></category>
		<category><![CDATA[consideration]]></category>
		<category><![CDATA[Cost per Lead]]></category>
		<category><![CDATA[CPL]]></category>
		<category><![CDATA[CRM integration]]></category>
		<category><![CDATA[CRM-integrated]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[dashboards]]></category>
		<category><![CDATA[Digital Essays]]></category>
		<category><![CDATA[Digital Essays 2025]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[graphs]]></category>
		<category><![CDATA[illusions of success]]></category>
		<category><![CDATA[impressions]]></category>
		<category><![CDATA[income levels]]></category>
		<category><![CDATA[indicators]]></category>
		<category><![CDATA[intent]]></category>
		<category><![CDATA[interest]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lead quality scores]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[numbers]]></category>
		<category><![CDATA[offline conversion tracking]]></category>
		<category><![CDATA[optimisation]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[purchase events]]></category>
		<category><![CDATA[Reach]]></category>
		<category><![CDATA[recall lift]]></category>
		<category><![CDATA[recurring customers]]></category>
		<category><![CDATA[social leads]]></category>
		<category><![CDATA[social metrics]]></category>
		<category><![CDATA[Social Platforms]]></category>
		<category><![CDATA[success metrics]]></category>
		<category><![CDATA[user interest]]></category>
		<category><![CDATA[vanity metrics]]></category>
		<category><![CDATA[video views]]></category>
		<category><![CDATA[Zaid Sweidan]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=113231</guid>

					<description><![CDATA[<p>In the modern digital world, success metrics often feel measurable. Numbers rise, graphs appear healthy, dashboards shine green. However, a higher click-through rate (CTR) might mean more users are clicking, but it does not necessarily mean they are buying. A low cost per lead (CPL) might signal efficiency, but it does not guarantee profitability. The [&#8230;]</p>
<p>The post <a href="https://campaignme.com/digital-essays-2025-remodelling-the-metrics-of-success/">Digital Essays 2025: Remodelling the metrics of success</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>We Are Social shows EtiaXil&#8217;s scientific solution to excessively sweaty scenarios</title>
		<link>https://campaignme.com/we-are-social-shows-etiaxils-scientific-solution-to-excessively-sweaty-scenarios/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 12 Aug 2025 05:00:05 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[anti-perspirant]]></category>
		<category><![CDATA[anti-sweating]]></category>
		<category><![CDATA[Aurelien Fonteneau]]></category>
		<category><![CDATA[authentic engagement]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer targeting]]></category>
		<category><![CDATA[contextual ads]]></category>
		<category><![CDATA[Cooper Consumer Health]]></category>
		<category><![CDATA[deodorant]]></category>
		<category><![CDATA[destranspirant]]></category>
		<category><![CDATA[digital campaign]]></category>
		<category><![CDATA[educational displays]]></category>
		<category><![CDATA[EtiaXil]]></category>
		<category><![CDATA[Etisalat Information Services]]></category>
		<category><![CDATA[excessive sweating]]></category>
		<category><![CDATA[Inﬂuencer marketing]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[pharmacies]]></category>
		<category><![CDATA[point of sale]]></category>
		<category><![CDATA[POS]]></category>
		<category><![CDATA[programmatic]]></category>
		<category><![CDATA[programmatic ads]]></category>
		<category><![CDATA[retail stores]]></category>
		<category><![CDATA[Sarah El Sayed]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media campaign]]></category>
		<category><![CDATA[Socialize]]></category>
		<category><![CDATA[TikTok]]></category>
		<category><![CDATA[video views]]></category>
		<category><![CDATA[We Are Social]]></category>
		<category><![CDATA[YouTube]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=106581</guid>

					<description><![CDATA[<p>Socially-led creative agency We Are Social has launched a leading detranspirant brand EtiaXil in the UAE and the Saudi Arabia, introducing the brand’s clinically-proven solution to excessive sweating through an entertaining launch campaign titled &#8216;It Sounds Like It Works, Because It Does&#8217;. The campaign is being executed across social media – including Instagram, TikTok and [&#8230;]</p>
<p>The post <a href="https://campaignme.com/we-are-social-shows-etiaxils-scientific-solution-to-excessively-sweaty-scenarios/">We Are Social shows EtiaXil&#8217;s scientific solution to excessively sweaty scenarios</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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