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	<title>video platforms Archives - Campaign Middle East</title>
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	<title>video platforms Archives - Campaign Middle East</title>
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		<title>Al Zorah City residents reveal &#8216;The UAE’s Best-Kept Secret&#8217; in new campaign</title>
		<link>https://campaignme.com/al-zorah-city-residents-reveal-the-uaes-best-kept-secret-in-new-campaign/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 20 Apr 2026 14:10:41 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Ajman]]></category>
		<category><![CDATA[Al Zorah]]></category>
		<category><![CDATA[Al Zorah City]]></category>
		<category><![CDATA[ARN]]></category>
		<category><![CDATA[Aurelien Fonteneau]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[awareness campaign]]></category>
		<category><![CDATA[broad awareness]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[Cultural Relevance]]></category>
		<category><![CDATA[emotional discovery]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[frequency]]></category>
		<category><![CDATA[hero films]]></category>
		<category><![CDATA[high-impact awareness]]></category>
		<category><![CDATA[Immersive Storytelling]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[lifestyle brand campaign]]></category>
		<category><![CDATA[lived experinces]]></category>
		<category><![CDATA[luxury coastal destination]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[Reach]]></category>
		<category><![CDATA[Real Estate Marketing]]></category>
		<category><![CDATA[relatability]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[The UAE's Best-Kept Secret]]></category>
		<category><![CDATA[TikTok]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[video platforms]]></category>
		<category><![CDATA[We Are Social]]></category>
		<category><![CDATA[YouTube]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=120737</guid>

					<description><![CDATA[<p>Some places impress, but Al Zorah City in Ajman amazes. And that’s the problem! It’s so good that its residents are trying their absolute best to keep it a secret. But with every nonchalant attempt to downplay how incredible Al Zorah City is, it only sounds more irresistible. Al Zorah City, a premier luxury coastal [&#8230;]</p>
<p>The post <a href="https://campaignme.com/al-zorah-city-residents-reveal-the-uaes-best-kept-secret-in-new-campaign/">Al Zorah City residents reveal &#8216;The UAE’s Best-Kept Secret&#8217; in new campaign</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Search advertising report: How are people picking their path to purchase?</title>
		<link>https://campaignme.com/search-advertising-report-how-are-people-picking-their-path-to-purchase/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 31 Jul 2025 08:41:42 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Alexis Wolf]]></category>
		<category><![CDATA[beavioural science]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[channels]]></category>
		<category><![CDATA[content creators]]></category>
		<category><![CDATA[curiosity]]></category>
		<category><![CDATA[Discovery]]></category>
		<category><![CDATA[experiential]]></category>
		<category><![CDATA[full-funnel impact]]></category>
		<category><![CDATA[Future of marketing]]></category>
		<category><![CDATA[Gen Z]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[intent]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[MAP framework]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[mix-align-prime]]></category>
		<category><![CDATA[path to purchase]]></category>
		<category><![CDATA[platforms]]></category>
		<category><![CDATA[purchase]]></category>
		<category><![CDATA[purchase intent]]></category>
		<category><![CDATA[relational]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[Richard Shotton]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Search Advertising]]></category>
		<category><![CDATA[search strategies]]></category>
		<category><![CDATA[search users]]></category>
		<category><![CDATA[searchers]]></category>
		<category><![CDATA[Sissi Xu]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Solution]]></category>
		<category><![CDATA[targeting]]></category>
		<category><![CDATA[TikTok]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video platforms]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=106197</guid>

					<description><![CDATA[<p>The way people seek information and find – or are guided through – their path to purchase is changing rapidly. People are currently leaning into social and video platforms far more than traditional search engines at a time when search advertising now accounts for close to a quarter, 22 per cent, of all media budgets, and [&#8230;]</p>
<p>The post <a href="https://campaignme.com/search-advertising-report-how-are-people-picking-their-path-to-purchase/">Search advertising report: How are people picking their path to purchase?</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>How are consumers aged 13-49 viewing videos in Saudi Arabia?</title>
		<link>https://campaignme.com/how-are-consumers-aged-13-49-viewing-videos-in-saudi-arabia/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 11 Feb 2025 08:40:56 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[attention metrics]]></category>
		<category><![CDATA[big screens]]></category>
		<category><![CDATA[biometric analysis]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[brand favourability]]></category>
		<category><![CDATA[consideration]]></category>
		<category><![CDATA[Dentsu]]></category>
		<category><![CDATA[intent]]></category>
		<category><![CDATA[Kantar]]></category>
		<category><![CDATA[mobile devices]]></category>
		<category><![CDATA[motivations]]></category>
		<category><![CDATA[platforms]]></category>
		<category><![CDATA[preferences]]></category>
		<category><![CDATA[purchase intent]]></category>
		<category><![CDATA[recommendation]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[Saudi consumers]]></category>
		<category><![CDATA[screens]]></category>
		<category><![CDATA[small screens]]></category>
		<category><![CDATA[Snapchat]]></category>
		<category><![CDATA[video consumption]]></category>
		<category><![CDATA[video platforms]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=96004</guid>

					<description><![CDATA[<p>Valuable insights about how consumers are viewing videos on small screens (mobile) and big screens (television) are reshaping the advertising landscape in Saudi Arabia were revealed at a recent event in Riyadh. The insights were drawn from a comprehensive study conducted by Dentsu, in collaboration with Snapchat and Kantar, which surveyed more than 1,000 Snapchat [&#8230;]</p>
<p>The post <a href="https://campaignme.com/how-are-consumers-aged-13-49-viewing-videos-in-saudi-arabia/">How are consumers aged 13-49 viewing videos in Saudi Arabia?</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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