video formats Archives - Campaign Middle East https://campaignme.com/tag/video-formats/ Thu, 26 Feb 2026 08:58:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png video formats Archives - Campaign Middle East https://campaignme.com/tag/video-formats/ 32 32 This Ramadan, ride the change with Anghami https://campaignme.com/this-ramadan-ride-the-change-with-anghami/ Thu, 26 Feb 2026 05:09:26 +0000 https://campaignme.com/?p=116966 Ramadan has always shaped how audiences across the Middle East think, feel and connect. But in recent years, the Holy Month has evolved into something more defining: a behavioural reset that influences not just daily routines, but the type of content people actively seek, engage with and trust. For brands, this shift represents one of […]

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]]> Capturing the Gulf: Reviewing the post-TikTok strategic push by Instagram https://campaignme.com/capturing-the-gulf-reviewing-the-post-tiktok-strategic-push-by-instagram/ Thu, 13 Feb 2025 05:40:18 +0000 https://campaignme.com/?p=96204 TikTok’s regulatory challenges have created a significant opportunity in the dynamic MENA digital landscape, and Instagram is strategically capitalising on it. The upcoming Instagram Edits app isn’t just another feature; it’s a calculated move by Meta to empower creators and reshape content creation, directly addressing the evolving social media power balance. Instagram empowers creators, redefining […]

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]]> Conscious Media, SeenThis offer brands carbon-efficient ad solutions https://campaignme.com/conscious-media-seenthis-offer-mena-brands-carbon-efficient-ad-solutions/ Thu, 30 Jan 2025 08:23:17 +0000 https://campaignme.com/?p=95363 Sustainable digital media agency Conscious Media MENA has partnered with SeenThis, a global media streaming technology company, to offer brands in the region high-performing, highly viewable and carbon-efficient advertising solutions through SeenThis’ innovative media formats. SeenThis’ video streaming technology reduces data transfer, resulting in lower carbon emissions without compromising performance. These dynamic, creative formats have […]

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]]> Standing up to competition https://campaignme.com/standing-up-to-competition/ Mon, 23 Jul 2018 06:52:36 +0000 https://campaignme.com/?p=14559 Not content with pick-pocketing Snapchat in 2016, Instagram seems determined to muscle in on YouTube’s turf as well by launching a video hub and standalone app that it’s calling IGTV. And for good reason too. According to a recent Pew Research survey in the US, Instagram is trailing only YouTube in usage among teens. 85 […]

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