video content Archives - Campaign Middle East https://campaignme.com/tag/video-content/ Fri, 08 Aug 2025 09:06:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png video content Archives - Campaign Middle East https://campaignme.com/tag/video-content/ 32 32 Online safety: 44 per cent of kids in the META region are blogging https://campaignme.com/online-safety-44-per-cent-of-children-in-the-meta-region-are-blogging/ Fri, 08 Aug 2025 06:30:43 +0000 https://campaignme.com/?p=106503 Children today are surrounded by digital devices from a very young age, and many now imagine a life spent blogging – with 42 per cent of children surveyed in the Middle East, Turkiye and Africa (META) region aspiring to be take it up as a career, rather than becoming astronauts, doctors or engineers. The seriousness […]

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]]> BabyJoy places family at the centre of Father’s Day campaign in Saudi Arabia https://campaignme.com/babyjoy-places-family-at-the-centre-of-fathers-day-campaign-in-saudi-arabia/ Tue, 29 Jul 2025 06:20:30 +0000 https://campaignme.com/?p=106047 BabyJoy, one of the fastest growing diaper brands in the GCC, has revealed details about its full-fledged, 360-degree Father’s Day campaign, which was rolled out across out-of-home (OOH) advertisements, including outdoor billboards and tower placements, as well as digital platforms, social media, video content, influencer collaborations and public relations (PR). The campaign was brought to […]

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]]> What are the biggest ‘campaign worries’ for UAE B2B marketers? https://campaignme.com/what-are-the-biggest-campaign-worries-for-uae-b2b-marketers/ Thu, 12 Jun 2025 07:20:11 +0000 https://campaignme.com/?p=103678 In today’s high-stakes, highly complex B2B landscape, 91 per cent of B2B marketers surveyed in the UAE say that grabbing audience attention is their biggest campaign worry, while 66 per cent say that investing in video is imperative to not lose out to competitors, according to new research from LinkedIn. 66 per cent of B2B […]

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]]> How TV and video content reflect and shape societal trends https://campaignme.com/how-tv-and-video-content-reflect-and-shape-societal-trends/ Wed, 04 Jun 2025 12:55:13 +0000 https://campaignme.com/?p=103404 TV and video content do more than entertain – they participate in a powerful cultural feedback loop. What society values, questions, or fears often finds its way into the content we consume. In turn, that content influences public opinion, behaviour and culture. This dynamic exchange between media and society is constant and evolving, with creators […]

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]]> du and Yango Play team up to deliver premium streaming, music and gaming to UAE customers  https://campaignme.com/du-and-yango-play-team-up-to-deliver-premium-streaming-music-and-gaming-to-uae-customers/ Mon, 02 Jun 2025 10:51:56 +0000 https://campaignme.com/?p=103256 Yango Play has partnered with du to bring an exclusive entertainment offering to customers across the country. Through this collaboration, Yango Play is now available on du’s select Home Plans via My ‘Favourites’, giving customers access to premium entertainment content. This collaboration elevates the entertainment experience for du customers in the UAE, offering a seamless […]

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]]> The future of public relations: 2025 trends you can’t miss https://campaignme.com/the-future-of-public-relations-2025-trends-you-cant-miss/ Thu, 09 Jan 2025 08:53:53 +0000 https://campaignme.com/?p=94531 As we move into 2025, let’s retire the overused phrase, ‘In the ever-changing media landscape.’ Today, the media environment offers more formats than ever before. Advising clients now demands continual updates and a proactive approach. While traditional tools like press releases and media coverage remain essential, the way we engage and build relationships with the […]

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]]> Building brands and driving sales during a war for attention https://campaignme.com/building-brands-and-driving-sales-during-a-war-for-attention/ Mon, 08 Jul 2024 07:34:15 +0000 https://campaignme.com/?p=86804 Here’s what we all know: There is a war raging for the most finite (and therefore, most valuable) commodities of all – people’s attention and time. Now, let’s get into the rules of engagement. Every business or brand that believes it has solved a problem or added value to the world has partnered with marketers, […]

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]]> The Influencer Marketing Revolution https://campaignme.com/the-influencer-marketing-revolution/ Wed, 12 Apr 2023 09:00:30 +0000 https://campaignme.com/?p=59651 In today’s crowded world of social media, standing out can be a challenge. It’s easy to wonder how some influencers make it look effortless to capture attention and inspire action. The secret lies in the world of influencer marketing, where brands are teaming up with influencers to create a powerful impact that cuts through the […]

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]]> Rise studio appoints Diana Baddar as managing director https://campaignme.com/rise-studio-appoints-diana-baddar-as-managing-director/ Thu, 24 Nov 2022 10:30:16 +0000 https://campaignme.com/?p=55445 Rise Studios, a newly launched entertainment company, appoints Diana Baddar as managing director for digital content and development to drive the company’s digital content strategy and business. Diana will build relationships with major platforms and identify regional talent, focusing on bridging the gap between long and short-form content. It’s here! Marcomms360 – Predictions 2023 is […]

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]]> Expedia and Abu Dhabi invite travellers to the ‘City of Surprises’ https://campaignme.com/expedia-and-abu-dhabi-invite-travellers-to-the-city-of-surprises/ Thu, 13 Oct 2022 06:00:10 +0000 https://campaignme.com/?p=53936 Building on a multi-year relationship, the Abu Dhabi Department of Culture and Tourism and Expedia Group Media Solutions, the global advertising organisation of Expedia Group, collaborated on a new destination campaign to drive awareness of Abu Dhabi in new territories and encourage tourism to the destination among a wider audience. Part of a two-year marketing […]

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