Vice President Archives - Campaign Middle East

Acwa appoints Liam Clarke to leadership bench

Shantelle Nagarajan — Wed, 22 Apr 2026 10:09:33 +0000

Leading private water desalination company Acwa has appointed Liam Clarke as Vice President, Corporate Communications and Sustainability. Based in Riyadh, Clarke will lead the company’s corporate and internal communications functions, alongside its sustainability strategy. The integrated remit is designed to support Acwa’s continued international growth and long-term strategic ambitions. “It is a privilege to contribute […]

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The year ahead for social media

Ishwari Khatu — Wed, 04 Feb 2026 11:25:41 +0000

Writing about social media trends has never felt easier – or harder. On one hand, artificial intelligence (AI) makes it effortless to manufacture a ‘perspective’. On the other, it feels as though everything worth saying has already been said. Spend five minutes scrolling, and you’ll find everyone and their cat has a prediction post for […]

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Hussein Freijeh takes on expanded role leading Snap’s APAC region

Anup Oommen — Tue, 25 Nov 2025 09:44:07 +0000

Snap Inc. today has expanded the leadership remit of Hussein Freijeh to include the Asia-Pacific region, in the role of Vice President for both APAC and MENA. Freijeh will now lead Snap’s strategy and operations across the two regions. Having successfully launched and scaled Snap’s presence in the Middle East as VP for MENA, Freijeh […]

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Globale Media appoints Vishal Singh as VP – Agency and Advertising Partnerships

Anup Oommen — Wed, 03 Sep 2025 04:00:24 +0000

Globale Media – a leading performance marketing, branding and adtech solutions – has appointed Vishal Singh as Vice President – Agency & Advertising Partnerships . With more than two decades of rich experience across telecom, media and digital advertising, Singh brings expertise in brand management, business strategy, and marketing innovation to accelerate Globale Media’s next […]

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Burson picks Fouad Bou Mansour as CEO for Middle East, North Africa and Turkey

Anup Oommen — Tue, 02 Sep 2025 14:00:44 +0000

Burson, the global communications agency that aims to create value for clients through reputation, has revealed that Fouad Bou Mansour will join the agency as its Chief Executive Officer (CEO) for the Middle East, North Africa and Turkey (MENAT) region. Bou Mansour joins Burson from the Saudi Tourism Authority, where he spent two years as […]

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Crestview appoints Vice President, Head of Middle East, expanding Gulf presence

Anup Oommen — Thu, 07 Aug 2025 04:40:15 +0000

Crestview, a leader in strategic communications and public affairs, has appointed Alexander M. Wegner, as Vice President and Head of Middle East, expanding its Gulf presence and continuing its global expansion. Headquartered in Canada, Crestview serves close to 100 clients with a team of more than 130 professionals from offices in Australia, Canada, the United […]

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Precise Communications expands leadership team with key hires

Ishwari Khatu — Fri, 20 Jun 2025 10:00:23 +0000

Precise Communications, part of Altruist Technologies, has announced three senior appointments as the agency looks to drive its next phase of growth, navigate new market opportunities and strengthen client partnerships. Ravi Goshalia joins as Director of Sales, bringing more than two decades of experience in strategic alliances across Africa and the Middle East. A seasoned […]

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RAKTDA’s ‘Not a Vacation…Our Vacation’ challenges conventional travel marketing

Ishwari Khatu — Fri, 14 Mar 2025 12:00:55 +0000

Ras Al Khaimah Tourism Development Authority (RAKTDA) has launched its latest destination marketing campaign, Not a Vacation…Our Vacation, marking a shift in how the emirate presents itself to travellers. Moving beyond conventional tourism narratives, the campaign takes a witty and contrast-driven approach, positioning Ras Al Khaimah as a place where visitors don’t just take a […]

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Marketing Game Changers 2024: Mahitab Hamed

Ishwari Khatu — Fri, 06 Dec 2024 13:33:46 +0000

Our annual Marketing Game Changers feature aims to recognise and celebrate those client-side marketing leaders whose actions and insights have made the greatest impact on their brands, their industries and the region’s marketing community over the past 12 months. One of them for this year is Mahitab Hamed, who is the Vice President, Marketing at Arla Foods, […]

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Saudi consumer behaviour is “radically changing”

Ishwari Khatu — Thu, 13 Jun 2024 07:30:06 +0000

In my thirty five years of living and working in Saudi Arabia, the last decade has been a truly transformative period for the Kingdom, whether it’s on a societal or an industry level, the changes have been positive and impactful. The society as a whole has become very open and progressive, and yet still values […]

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