Vibhav Gaur Archives - Campaign Middle East https://campaignme.com/tag/vibhav-gaur/ Mon, 02 Sep 2024 05:03:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Vibhav Gaur Archives - Campaign Middle East https://campaignme.com/tag/vibhav-gaur/ 32 32 Why the Netflix ‘game changer’ news has marketers buzzing https://campaignme.com/why-the-netflix-game-changer-news-has-marketers-buzzing/ Fri, 23 Aug 2024 07:40:38 +0000 https://campaignme.com/?p=88652 Netflix has stolen the show this week with its slew of announcements, including its 150 per cent year-on-year rise in upfront ad sales commitments, new brand and measurement partnerships, access to private marketplace buys, rollout of new programmatic campaigns, as well as clean room partnerships. It didn’t take long for the market to react. The […]

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]]> Google cancelling cookie plans ≠ Marketers forsaking privacy https://campaignme.com/google-cancelling-cookie-plans-%e2%89%a0-marketers-forsaking-privacy/ Wed, 24 Jul 2024 12:14:33 +0000 https://campaignme.com/?p=87622 Less than 48 hours ago, Campaign Middle East shared news that had marketers shaking their heads around the globe: Google decided to abandon its previous plans and put cookies back into the Chrome jar. The decision was a complete U-turn from its previous promises and policies, which seemed to be aligning towards eliminating third-party cookies, […]

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