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	<title>Verto Storage Bed Archives - Campaign Middle East</title>
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		<title>Landmark Group&#8217;s Home Centre takes KitKat Heist beyond social trend to in-store marketing</title>
		<link>https://campaignme.com/landmark-groups-home-centre-takes-kitkat-heist-beyond-social-trend-to-in-store-marketing/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 08 Apr 2026 13:45:44 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Home Centre]]></category>
		<category><![CDATA[humour]]></category>
		<category><![CDATA[in store marketing]]></category>
		<category><![CDATA[KitKat]]></category>
		<category><![CDATA[KitKat Arabia]]></category>
		<category><![CDATA[KitKat Heist]]></category>
		<category><![CDATA[Landmark Group]]></category>
		<category><![CDATA[Leo Burnett]]></category>
		<category><![CDATA[Leo Burnett Middle East]]></category>
		<category><![CDATA[product marketing]]></category>
		<category><![CDATA[punchline]]></category>
		<category><![CDATA[social media]]></category>
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		<category><![CDATA[Verto Storage Bed]]></category>
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					<description><![CDATA[<p>In early April 2026, reactions to the KitKat Heist took off across social media in the Middle East. Videos of children and adults being caught hiding KitKat stashes in increasingly creative places were everywhere, and brands across the region joined the conversation. Most brands what they typically do in these moments: they acknowledged the trend [&#8230;]</p>
<p>The post <a href="https://campaignme.com/landmark-groups-home-centre-takes-kitkat-heist-beyond-social-trend-to-in-store-marketing/">Landmark Group&#8217;s Home Centre takes KitKat Heist beyond social trend to in-store marketing</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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