Vaseline Archives - Campaign Middle East https://campaignme.com/tag/vaseline/ Tue, 31 Mar 2026 06:44:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Vaseline Archives - Campaign Middle East https://campaignme.com/tag/vaseline/ 32 32 How ‘Vaseline Ghabga’ turned Ramadan gatherings into entertainment on MBC Shahid https://campaignme.com/how-vaseline-ghabga-turned-ramadan-gatherings-into-entertainment-on-mbc-shahid/ Mon, 30 Mar 2026 13:55:42 +0000 https://campaignme.com/?p=118305 During Ramadan, some of the most meaningful moments don’t happen around big occasions, but in the quiet, late-night hours between Taraweeh and Suhoor. In the Gulf Region, that moment comes alive through the Ghabga a gathering typically filled with food, laughter and unfiltered conversations. With Vaseline Ghabga, the brand set out to capture this feeling and turn […]

The post How ‘Vaseline Ghabga’ turned Ramadan gatherings into entertainment on MBC Shahid appeared first on Campaign Middle East.

]]> Vaseline Verified turns DIY hacks into scientifically approved seals https://campaignme.com/vaseline-rolls-out-vaseline-verified-turning-daily-hacks-into-scientific-scrutiny/ Fri, 09 Jan 2026 08:25:27 +0000 https://campaignme.com/?p=114271 Vaseline has launched “Vaseline Verified,” a new regional campaign that turns everyday internet hacks into a subject of scientific scrutiny. Rolled out in November across the Middle East, the campaign introduces a playful yet rigorous approach to validating consumer-created uses of Vaseline Jelly through laboratory testing, rather than ignoring or disputing them. This campaign brings together seven […]

The post Vaseline Verified turns DIY hacks into scientifically approved seals appeared first on Campaign Middle East.

]]> Vaseline edu-care BodyCare Boot Camp campaign rakes in millions of views https://campaignme.com/vaseline-edu-care-bodycare-boot-camp-campaign-rakes-in-millions-of-views/ Thu, 08 May 2025 05:20:47 +0000 https://campaignme.com/?p=101955 Vaseline has launched its BodyCare Boot Camp campaign, going far beyond a skincare drop, to ‘vibe with its audiences’ by offering education around body care usage. The brand has positioned the Body Care Bootcamp campaign as ‘the skincare syllabus we never knew we needed’. The digital native campaign, which featured across the GCC region, was […]

The post Vaseline edu-care BodyCare Boot Camp campaign rakes in millions of views appeared first on Campaign Middle East.

]]> Who are the biggest brand movers? https://campaignme.com/who-are-the-biggest-brand-movers/ Fri, 17 Nov 2023 09:30:16 +0000 https://campaignme.com/?p=72360 Toshiba claimed its position as YouGov’s Biggest Brand Mover in the UAE last month. Followed by SeaWorld Abu Dhabi, Vaseline, Rotana and City Centre Deira with positive developments in their consumer perception across brand metrics. The YouGov BrandIndex has identified brands that have shown the highest number of improvements across 13 metrics each month, ranging […]

The post Who are the biggest brand movers? appeared first on Campaign Middle East.

]]>