Variety Archives - Campaign Middle East https://campaignme.com/tag/variety/ Fri, 13 Jan 2023 07:04:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Variety Archives - Campaign Middle East https://campaignme.com/tag/variety/ 32 32 Netflix’s Jeremi Gorman on forthcoming ad tier innovations https://campaignme.com/netflixs-jeremi-gorman-on-forthcoming-ad-tier-innovations/ Fri, 13 Jan 2023 07:00:11 +0000 https://campaignme.com/?p=57128 Netflix is developing its targeting capabilities to permit advertisers to reach consumers on specific shows and around specific moments, the company’s advertising chief teased at the Consumer Electronics Show 2023 in Las Vegas last week. Jeremi Gorman, president of worldwide advertising at Netflix, provided a brief preview of upcoming innovations for the streaming service’s ad-supported […]

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