Vamp Archives - Campaign Middle East https://campaignme.com/tag/vamp/ Tue, 09 Jun 2026 01:42:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Vamp Archives - Campaign Middle East https://campaignme.com/tag/vamp/ 32 32 UGC is not a tactic; it’s the engine powering modern paid media https://campaignme.com/ugc-is-not-a-tactic-its-the-engine-powering-modern-paid-media/ Tue, 09 Jun 2026 04:20:21 +0000 https://campaignme.com/?p=123058 There’s a conversation happening in every media and marketing team right now. Cost per thousand impressions (CPMs) are rising. And yet performance is flatlining, or worse, declining. The instinct is to pour more budget into distribution. But the problem isn’t reach. It’s creative. Having spent more than a decade working with the world’s leading brands […]

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]]> Influencer marketing agency Vamp strengthens global leadership team with four hires https://campaignme.com/influencer-marketing-agency-vamp-strengthens-global-leadership-team-with-four-hires/ Wed, 15 Apr 2026 07:00:41 +0000 https://campaignme.com/?p=120537 Tech-enabled influencer marketing agency Vamp has expanded its global leadership team with four strategic hires as it sharpens its market positioning and scales its service-led model, delivering end-to-end influencer marketing, creative strategy and paid social amplification. Among the new leadership team is Simone Bevan, Head of Brand and Integration, who brings more than 14 years […]

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]]> Fujifilm Instax, Vamp reveal live creator content at 1 Billion Followers Summit 2026 https://campaignme.com/fujifilm-instax-vamp-reveal-live-creator-content-at-1-billion-followers-summit-2026/ Thu, 22 Jan 2026 08:07:13 +0000 https://campaignme.com/?p=114968 Fujifilm Instax partnered with Vamp to deliver a live creator activation at the 1 Billion Followers Summit 2026, placing real time influencer marketing at the centre of the event experience. Across the three day summit, 50 influencers and content creators were invited to the Fujifilm Instax booth to create and publish content live from the […]

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]]> It’s not ‘if’ you do influencer marketing, it’s ‘how’ you do it https://campaignme.com/its-not-if-you-do-influencer-marketing-its-how-you-do-it/ Thu, 30 Oct 2025 12:46:17 +0000 https://campaignme.com/?p=111126 In the Middle East, the influencer marketing space is entering a new era, one that is defined by authenticity, localisation, and measurable impact. Once viewed as just an add on to traditional advertising, influencer marketing has now become a strategic foundation for brands aiming to make a genuine mark in the region. For marketers in […]

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]]> Predictions 2025: The year ahead for influencer marketing https://campaignme.com/predictions-2025-the-year-ahead-for-influencer-marketing/ Tue, 11 Feb 2025 09:10:36 +0000 https://campaignme.com/?p=96023 Welcome to 2025, a year that promises to shake up the influencer marketing playbook in the Middle East as the industry experiences unprecedented growth. This isn’t just an emerging field any more; it’s a dynamic and essential part of the marketing mix, and the region continues to prove to be a hub of creativity and […]

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]]> MENA creator agencies join closed cohort for Snap partner programme https://campaignme.com/mena-creator-agencies-join-closed-cohort-for-snap-partner-programme/ Tue, 17 Dec 2024 07:00:33 +0000 https://campaignme.com/?p=93585 Snap Inc. has launched its new Advanced Partner Programme for creator agencies across the Middle East and North Africa (MENA) region, unlocking access to Snap’s creator expertise and latest tools. The Snap Partner Program offers creator agencies and advertisers the opportunity to gain deeper insights about Snap Creators and the collaboration opportunities available to execute […]

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]]> Campaign Saudi Briefing: Spotlight on brand strategy, sports marketing, storytelling https://campaignme.com/campaign-saudi-briefing-spotlight-on-long-term-brand-strategy-sports-marketing-storytelling/ Fri, 18 Oct 2024 10:31:38 +0000 https://campaignme.com/?p=91180 Close to 200 industry leaders, including heads of brand, marketing, and agencies from the Ministry of Tourism of Saudi Arabia, STC, SMC, Adidas, TikTok, Publicis Groupe, MBC Media Solutions (MMS), UTURN Webedia Group (UWG), SRMG, Mindshare MENA, ASFAR, NES, Pixis, Fusion Five Advertising, and AdScholars, among others gathered at the Sheraton Riyadh Hotel & Towers […]

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]]> Athar Festival to empower senior marketers, C-suite executives in KSA https://campaignme.com/athar-festival-to-empower-senior-marketers-c-suite-executives-in-ksa/ Fri, 13 Sep 2024 10:30:25 +0000 https://campaignme.com/?p=89534 Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, is set to present an array of initiatives during its second edition from 5-6 November 2024. These initiatives aim to develop professionals at every level ultimately elevating the Kingdom’s creative sector and strengthening its role as a key driver of […]

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]]> Roadmap for Ramadan influencer marketing https://campaignme.com/roadmap-for-ramadan-influencer-marketing/ Mon, 19 Feb 2024 09:00:07 +0000 https://campaignme.com/?p=76788 As the sacred month of Ramadan approaches on March 12, 2024, businesses face the dual challenge of heightened competition and inflated paid media spending during this festive season. We wanted to provide a strategic roadmap designed to transform challenges into opportunities and equip marketers with actionable influencer marketing strategies for exceptional business growth. Here is […]

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]]> Predictions 2023: The year ahead for influencer marketing – by Vamp’s Zainah Yassin https://campaignme.com/predictions-2023-the-year-ahead-for-influencer-marketing-by-vamps-zainah-yassin/ Mon, 13 Feb 2023 07:39:15 +0000 https://campaignme.com/?p=57962 By Zainah Yassin, client partnerships manager – GCC, Vamp As we start a new year, it is a good time to reflect on the previous year and speculate on what may lie ahead in the coming year. We have compiled what we think are the biggest trends for 2023 in the format of a SWOT […]

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