values Archives - Campaign Middle East https://campaignme.com/tag/values/ Mon, 11 May 2026 19:08:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png values Archives - Campaign Middle East https://campaignme.com/tag/values/ 32 32 Saudi Report 2026: Why we must rehumanise marketing https://campaignme.com/saudi-report-2026-why-we-must-rehumanise-marketing/ Tue, 12 May 2026 04:30:48 +0000 https://campaignme.com/?p=121847 There has rarely been a more complex moment to be a marketer. We are operating in an era defined in many ways by contradiction. Today, we have unprecedented access to technology and the benefits it can bring to marketing – from artificial intelligence (AI) agents to hyper-personalisation and real-time data ecosystems. However, we must recognise […]

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]]> How brands can connect with consumers even through crises and conflicts https://campaignme.com/how-brands-can-connect-with-consumers-even-through-crises-and-conflicts/ Fri, 03 Apr 2026 05:00:21 +0000 https://campaignme.com/?p=118617 In a region as layered and fast evolving as the Middle East, brands are judged not only by what they offer but by how clearly, they express who they are. For me, the starting point is simple: if a brand cannot be understood easily, it will struggle to be trusted. Simplicity, therefore, should not just […]

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]]> The Power in Play: Dubai Media and Livewire launch in-depth report on gaming https://campaignme.com/the-power-in-play-dubai-media-and-livewire-launch-in-depth-report-on-gaming/ Thu, 02 Apr 2026 12:25:42 +0000 https://campaignme.com/?p=118559 Dubai Media, in partnership with Livewire, has launched an in-depth report on gaming, highlighting it as a multilingual, multi-device and multi-dimensional space where brand opportunity meets belonging. The study was conducted between August and September 2025 in the form of online quantitative surveys with 601 people including Gen Z, millennials and Gen X in the […]

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]]> More than 50 leaders discuss: How should brands respond in a crisis? https://campaignme.com/more-than-50-leaders-discuss-how-should-brands-respond-in-a-crisis/ Mon, 23 Mar 2026 04:20:45 +0000 https://campaignme.com/?p=118003 As brands across the Middle East navigate an increasingly complex and fast-moving environment, a recent roundtable hosted by AUTHORITY by AVANTGARDE brought together more than 50 marketing professionals and industry leaders from across the UAE, wider GCC and international markets to address a timely question: how should brands communicate during periods of crisis? The session, […]

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]]> The future of marketing belongs to the brave https://campaignme.com/the-future-of-marketing-belongs-to-the-brave/ Wed, 11 Mar 2026 04:00:01 +0000 https://campaignme.com/?p=117601 Safe marketing will most likely fail. It has slim chances to grab attention and cut through the noise. Successful marketing hinges on taking creative risks; calculated risks. Over the past years, our Saudi market has been experiencing unparalleled growth led by the ambition of Vision 2030. According to Saudi Arabia’s Ministry of Economy and Planning, […]

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]]> The end of the monolith: Branding for the new Saudi individual https://campaignme.com/the-end-of-the-monolith-branding-for-the-new-saudi-individual/ Mon, 16 Feb 2026 09:36:13 +0000 https://campaignme.com/?p=116398 In Saudi Arabia, the brand landscape has transitioned massively. For 50 per cent of the population – all under 30 – the novelty of ‘transformation’ has worn off, replaced by a demand for substance. For a long time, empowerment, diversification and long-term ambition were the rallying cries of the Kingdom’s Vision 2030, backed by a […]

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]]> Campaign Ramadan Briefing: A cultural crucible for convictions, community and consumer connections https://campaignme.com/campaign-ramadan-briefing-a-cultural-crucible-for-convictions-community-and-consumer-connections/ Fri, 13 Feb 2026 15:25:42 +0000 https://campaignme.com/?p=116218 Campaign Middle East concluded its first Campaign Breakfast Briefing event of 2026 on Ramadan Advertising and the Year Ahead, which brought together close to 200 attendees, including client-side marketers, agency leaders, measurement experts as well as AdTech and MarTech players, at The Westin Dubai Mina Seyahi on Friday, 13 February 2026. Delegates listened with rapt attention […]

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]]> Rebuilding trust in a post-authenticity era https://campaignme.com/rebuilding-trust-in-a-post-authenticity-era/ Mon, 02 Feb 2026 06:30:17 +0000 https://campaignme.com/?p=115381 Audiences are tired of authenticity. Not authenticity itself, but the performance of it. They’re tired of watching it get staged. The same old references, dressed up as something new. The “here’s our values” post that looks like it was written by a committee, approved by a lawyer, and then posted exactly at 6:03pm because someone […]

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]]> Al Barari appoints Khushboo Raina as Group Head of Marketing and PR https://campaignme.com/al-barari-appoints-khushboo-raina-as-group-head-of-marketing-and-pr/ Mon, 26 Jan 2026 06:06:10 +0000 https://campaignme.com/?p=115078 Al Barari, a luxury lifestyle development known for sustainability-led living in Dubai, has appointed Khushboo Raina as Group Head of Marketing and Public Relations. Raina brings to the role more than nine years of experience across marketing, communications and brand strategy, with a strong track record across real estate, retail, hospitality and entertainment. In her […]

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]]> The future of brand and marketing in the Middle East https://campaignme.com/the-future-of-brand-and-marketing-in-the-middle-east/ Mon, 15 Dec 2025 07:10:15 +0000 https://campaignme.com/?p=113084 The marketing industry in the Middle East is amid one of its most dynamic transformations yet. Over the past few years, the region has become a hotbed of innovation, driven by rapid technological adoption, a connected population across age segments, and for every brand that is eager to establish meaningful presence in both global and […]

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