Usman Saleemi Archives - Campaign Middle East https://campaignme.com/tag/usman-saleemi/ Wed, 04 Jun 2025 06:22:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Usman Saleemi Archives - Campaign Middle East https://campaignme.com/tag/usman-saleemi/ 32 32 The GCC Luxury Insider https://campaignme.com/the-gcc-luxury-insider/ Wed, 04 Jun 2025 06:20:22 +0000 https://campaignme.com/?p=103285 WELCOME TO THE INSIDE This piece explores the stealth luxury trends that are transforming a market known for glamour but more accurately defined by an insider sense of distinction, an IYKYK mindset that’s key to understanding the GCC’s emergence as a bonafide global tastemaking hub. The influence of stealth luxury doesn’t mean GCC consumers have […]

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]]> Dubai-based sweetwater joins ICOM https://campaignme.com/dubai-based-sweetwater-joins-icom/ Wed, 23 Apr 2025 08:07:04 +0000 https://campaignme.com/?p=101119 ICOM, the global network of independent marketing and communications agencies, has announced the addition of sweetwater, a brand experience agency, to its community of members. Headquartered in Dubai with operations in Saudi Arabia, Pakistan, and Qatar, Sweetwater’s portfolio spans industries from fashion and beauty to automotive, tech, and finance. Co-led by Steven Hetzer, CEO & […]

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]]> ‘Experiences are the new OOH’ https://campaignme.com/experiences-are-the-new-ooh/ Tue, 07 Jan 2025 14:28:29 +0000 https://campaignme.com/?p=94454 Out-of-home advertising has been called a dinosaur more times than the oldest guy in your office, yet like that trustworthy elderly dude, it still stands tall. I’m not here to predict the end of billboards or public signage —they’re not going anywhere, now or ever. But let’s face it: spending big on OOH visibility just […]

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