user experience Archives - Campaign Middle East https://campaignme.com/tag/user-experience/ Tue, 09 Jun 2026 09:16:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png user experience Archives - Campaign Middle East https://campaignme.com/tag/user-experience/ 32 32 Is traffic really the problem? https://campaignme.com/is-traffic-really-the-problem/ Tue, 09 Jun 2026 09:16:05 +0000 https://campaignme.com/?p=123109 It is 11pm. A user is in prime purchasing mode, staring at a loading page. They wait. One second. Two. Exit. They try again. This time, they reach the payment screen, but something feels off. It doesn’t look like the website they’ve been on. Not completely wrong, just different enough to make them stop and […]

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]]> Saudi Report 2026: The AI inside-out shift https://campaignme.com/saudi-report-2026-the-ai-inside-out-shift/ Wed, 13 May 2026 14:48:55 +0000 https://campaignme.com/?p=122001 Everyone wants to be artificial intelligence (AI)-enabled right now. The pressure is real. The technology is moving fast. Nobody wants to be caught standing still. But the biggest mistake marketers are making with AI right now is not moving too slowly; it is asking the wrong question entirely. If your starting point is ‘which tools […]

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]]> R/GA, G42 launch Alpha.G42.ai: an adaptive, immersive, agentic future of brand websites https://campaignme.com/r-ga-g42-launch-alpha-g42-ai-an-immersive-adaptive-agentic-future-of-brand-websites/ Thu, 16 Apr 2026 06:04:57 +0000 https://campaignme.com/?p=120614 R/GA, a creative innovation company that designs intelligent brand systems, has launched Alpha.G42.ai, a world-first Generative Interface created for G42, a global leader in artificial intelligence based in Abu Dhabi. This entirely new adaptive experience fundamentally redefines the internet, transitioning a brand’s digital presence from a traditional, static website to a dynamic, conversational system, powered […]

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]]> Turning e-commerce ROI in Egypt’s digital-first scene https://campaignme.com/turning-e-commerce-roi-in-egypts-digital-first-scene/ Wed, 25 Mar 2026 06:39:34 +0000 https://campaignme.com/?p=118120 Egypt’s online shopping scene is changing fast. What was once a rising trend is now a leading growth driver. Today, the big question is no longer whether to put all eggs in the e-commerce basket, but rather how to build strategies that turn online buzz into actual ROI. In a market like Egypt, where people […]

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]]> AI agents can now apply for jobs at G42 https://campaignme.com/ai-agents-can-now-apply-for-jobs-at-g42/ Fri, 27 Feb 2026 05:00:20 +0000 https://campaignme.com/?p=117008 G42, the UAE’s leading artificial intelligence (AI) and cloud computing company based in Abu Dhabi,  has begun recruiting artificial intelligence agents into enterprise roles across the organisation. The application process is now open for AI agents capable of operating within approved sovereign infrastructure and delivering measurable enterprise value. Application submissions will undergo a structured evaluation […]

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]]> The year ahead for automotive intelligence https://campaignme.com/the-year-ahead-for-automotive-intelligence/ Tue, 03 Feb 2026 09:49:57 +0000 https://campaignme.com/?p=115452 Automotive marketing is entering 2026 with no shortage of tools, platforms, insights and ‘breakthroughs’. And yet, if we’re honest, much of the industry feels stuck. Not because we lack innovation but because we’ve confused activity with progress. The challenge ahead is not about chasing the next shiny thing; it’s about becoming sharper, calmer and more […]

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]]> DCT Abu Dhabi picks Merkle MENA to lead digital experience for Louvre Abu Dhabi https://campaignme.com/dct-abu-dhabi-picks-merkle-to-lead-digital-experience-for-louvre-abu-dhabi/ Mon, 02 Feb 2026 07:00:07 +0000 https://campaignme.com/?p=115372 Merkle, dentsu’s technology-enabled customer experience management company, has been selected by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), through its Museums Shared Services (MSS) division, to lead a transformative digital partnership for Louvre Abu Dhabi. This multi-year engagement will see Merkle design, develop and maintain world-class digital experiences for Louvre […]

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]]> The forgotten UX : Why sound design is the missing link in digital products https://campaignme.com/the-forgotten-ux-why-sound-design-is-the-missing-link-in-digital-products/ Mon, 02 Feb 2026 06:53:26 +0000 https://campaignme.com/?p=115384 When discussing user experience (UX), most conversations focus on what users see: layout, color, typography, motion, and interaction design. Yet one of the most powerful UX tools remains consistently overlooked sound. Sound design is not decorative. It is functional, psychological, and measurable. When implemented strategically, it improves usability, increases trust, reduces errors, and strengthens brand […]

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]]> Podcast: Snap’s Antoine Challita on brands unlocking value with conversational ads https://campaignme.com/podcast-snap-incs-antoine-challita-on-brands-unlocking-value-with-conversational-advertising/ Wed, 19 Nov 2025 05:00:27 +0000 https://campaignme.com/?p=111965   On the latest episode of Campaign Middle East’s On The Record podcast, Antoine Challita, UAE Country Head, Snap Inc. discusses the importance of understanding the impact of conversational advertising,  and how brands are leveraging it to connect with consumers. “Conversational advertising is an amazing utility for users. Eventually, this is going to drive a lot of value […]

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]]> George Clooney and Amal Clooney-founded CFJ partners with MRM MENAT agency https://campaignme.com/george-clooney-and-amal-clooney-founded-cfj-partners-with-mrm-menat/ Wed, 27 Aug 2025 09:40:08 +0000 https://campaignme.com/?p=107234 Clooney Foundation for Justice (CFJ), the global non-profit founded by Amal Clooney and George Clooney, have chosen relationship marketing agency MRM MENAT to enhance the Foundation’s digital presence.  The non-profit views its digital platform as a vital platform supporting CFJ’s mission to provide free legal aid in defense of free speech and women’s rights around […]

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