user behaviour Archives - Campaign Middle East https://campaignme.com/tag/user-behaviour/ Wed, 17 Dec 2025 03:59:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png user behaviour Archives - Campaign Middle East https://campaignme.com/tag/user-behaviour/ 32 32 When XR enters its next chapter https://campaignme.com/when-xr-enters-its-next-chapter/ Wed, 17 Dec 2025 04:00:40 +0000 https://campaignme.com/?p=113336 For more then a decade, extended reality (XR) — the coming together of augmented reality (AR), virtual reality (VR) and mixed reality (MR) — lived between promise and practical adoption. It proved its value in tourism, culture, training and government services, yet rarely became central to agencies strategy. XR wasn’t failing. It simply lacked the […]

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]]> Podcast: Lara Traboulsi on how Snap is ‘supercharging’ Saudi National Day https://campaignme.com/podcast-lara-traboulsi-on-how-snap-is-supercharging-saudi-national-day/ Mon, 11 Aug 2025 08:00:04 +0000 https://campaignme.com/?p=106520 On the latest episode of Campaign Middle East’s On The Record podcast, Lara Traboulsi, Regional Creative Strategy Lead, Snap Inc., discusses how Saudi National Day has gone far beyond a one-day celebration of national pride, unity and cultural identity into a month-long celebration and convergence of commerce, community, culture and creativity. Commenting on the cultural shift and […]

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]]> How Saudi National Day became a month-long celebration https://campaignme.com/more-than-a-day-how-saudi-national-day-became-a-month-long-celebration/ Tue, 05 Aug 2025 04:40:30 +0000 https://campaignme.com/?p=106329 Saudi National Day has always been a symbol of national pride, unity and cultural identity. But in the past decade, it has evolved into something far greater, a nationwide movement that blends tradition with modernity, celebration with commerce, and culture with creativity. What was once a single day marked on the calendar is now an […]

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]]> Why marketers must now add GEO to the equation https://campaignme.com/why-marketers-must-now-add-geo-to-the-equation/ Fri, 01 Aug 2025 06:00:02 +0000 https://campaignme.com/?p=106226 I have followed the evolution of AI with genuine interest. Not for the buzz, but for the way it continues to reshape the world around us, especially the way business operates and how our industry communicates. One of the most significant shifts we are seeing today is in how people search. According to proprietary data […]

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]]> AI overviews have changed search; here’s how MENA brands can stay relevant https://campaignme.com/ai-overviews-have-changed-search-heres-how-mena-brands-can-stay-relevant/ Mon, 30 Jun 2025 12:57:37 +0000 https://campaignme.com/?p=104589 Until recently, optimising for top-of-funnel search queries was a cornerstone of user acquisition strategies. Publishers relied on search-driven traffic to fuel ad revenue, while e-commerce brands reduced their customer acquisition costs (CAC) by ranking for intent-rich keywords. But the landscape has shifted. User behaviour is increasingly moving towards conversational platforms like ChatGPT, and the most […]

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]]> Nabd offers critical consumer insights with Arabic e-commerce listings launch https://campaignme.com/nabd-offers-critical-consumer-insights-with-arabic-e-commerce-listings-launch/ Mon, 26 May 2025 15:18:32 +0000 https://campaignme.com/?p=102918 Nabd, a leading Arabic content app and platform, has launched its new e-commerce listings section in the Kingdom of Saudi Arabia and the UAE, providing users with an effective way to explore thousands of product deals and listings across a vast array of shopping categories while offering advertisers critical insights into user shopping behaviour and […]

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]]> Dentsu MENA partners with VWO to elevate digital experience capabilities https://campaignme.com/dentsu-mena-partners-with-vwo-to-elevate-digital-experience-capabilities/ Thu, 20 Feb 2025 07:00:14 +0000 https://campaignme.com/?p=96663 Integrated marketing solutions company Dentsu MENA has revealed a strategic partnership with VWO, a customer experience, AB testing and conversion optimisation platform. The collaboration aims to further enhance Dentsu MENA’s digital experience capabilities, enabling clients to optimise their websites and digital properties for maximum impact, and empowers clients to make data-backed decisions and drive significant […]

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]]> Google vs ChatGPT: ‘One era ends, another begins’? https://campaignme.com/google-vs-chatgpt-one-era-ends-another-begins/ Thu, 06 Feb 2025 12:00:44 +0000 https://campaignme.com/?p=95795 OpenAI’s search engine SearchGPT is finally available to users of the paid version of ChatGPT, and it didn’t take long for social media to be flooded with apocalyptic tombstone posts: “Here lies Google”, “The end of Google”,… But be careful not to bury Google too quickly. While Google remains the world’s dominant search engine, people […]

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]]> Long live curation … the answer to capturing holiday travel revenue? https://campaignme.com/long-live-curation-the-answer-to-capturing-holiday-travel-revenue/ Tue, 07 Jan 2025 14:26:39 +0000 https://campaignme.com/?p=94458 Travel surged across the Middle East in December 2024, and travel marketers had incredible opportunities to capitalise on that demand. The Abu Dhabi Grand Prix returned to the UAE from December 6-8th; flight bookings in December were up 9 per cent overall, with regional bookings to the UAE up 13 per cent, compared with 2023. […]

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]]> Campaign Breakfast Briefing: Digital ads, AI, search trends dominate discussions https://campaignme.com/campaign-breakfast-briefing-digital-advertising-ai-search-trends-dominate-discussions/ Mon, 09 Sep 2024 05:00:09 +0000 https://campaignme.com/?p=89321   More than 150 industry leaders gathered for a morning of insightful keynotes, informative panel discussions, productive networking, as well as high-profile meet-and-greets at the Campaign Breakfast Briefing: The Future is now event held at the Grand Plaza Mövenpick in Media City on Friday, 13 September. The event, which turned the spotlight to “futuristic” themes […]

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