Urban Dictionary Archives - Campaign Middle East https://campaignme.com/tag/urban-dictionary/ Thu, 09 Nov 2023 09:52:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Urban Dictionary Archives - Campaign Middle East https://campaignme.com/tag/urban-dictionary/ 32 32 ‘Moist’ is word of the year in Kraft Real Mayo campaign https://campaignme.com/moist-as-word-of-the-year-in-kraft-real-mayo-campaign/ Thu, 09 Nov 2023 07:30:14 +0000 https://campaignme.com/?p=71850 Kraft Real Mayo has launched a new campaign to promote the word ‘moist’ as Merriam-Webster’s word of the year. The campaign was developed with agency The Kitchen, the in-house agency at Kraft Heinz, and aims to reinforce Kraft Real Mayo as a challenger brand. The dictionary publisher’s annual selection, a tradition that started in 2003, […]

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