upskilling Archives - Campaign Middle East https://campaignme.com/tag/upskilling/ Tue, 05 May 2026 10:05:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png upskilling Archives - Campaign Middle East https://campaignme.com/tag/upskilling/ 32 32 ABG hosts CMO Forum: Candid conversation on marketing leadership under pressure https://campaignme.com/abg-hosts-cmo-forum-candid-conversation-on-marketing-leadership-under-pressure/ Tue, 05 May 2026 10:05:09 +0000 https://campaignme.com/?p=121500 The Advertising Business Group (ABG) hosted its first CMO Forum this week, bringing together senior marketing leaders from across industries for a closed-door discussion on one of the most pressing challenges facing the sector today: how to deliver measurable business growth while protecting long-term brand equity. Held at the Choueiri Group Dubai headquarters, the forum […]

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]]> Dubai Culture, LinkedIn partner and unlock avenues to future skills for Dubai’s creative community https://campaignme.com/dubai-culture-linkedin-partner-and-unlock-avenues-to-future-skills-for-dubais-creative-community/ Tue, 05 May 2026 09:01:39 +0000 https://campaignme.com/?p=121491 Dubai Culture and Arts Authority (Dubai Culture) has launched the seventh edition of its e-Learning Initiative in collaboration with LinkedIn, the world’s largest professional network. The programme underscores Dubai Culture’s commitment to ensuring the emirate’s creative workforce remains competitive and ready for an economy being rapidly reshaped by artificial intelligence (AI) and digital change. It […]

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]]> Augmented intelligence: Substance and strategy > speed and scale https://campaignme.com/augmented-intelligence-substance-and-strategy-speed-and-scale/ Thu, 12 Mar 2026 15:49:27 +0000 https://campaignme.com/?p=117665 Let’s get the artificial intelligence (AI) fundamentals out of the way before the deep dive: What comes to mind when “AI-augmented marketing” is spoken out loud? If the words speed, scale and shortcuts are the unspoken mental response, it’s time to pause. The problem with speed is that it’s not quite the same as direction. […]

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]]> Dubai Lynx Academies partnership with Publicis Groupe Middle East enters fourth year https://campaignme.com/dubai-lynx-academies-partnership-with-publicis-groupe-middle-east-enters-fourth-year/ Fri, 27 Feb 2026 15:01:40 +0000 https://campaignme.com/?p=117047 Dubai Lynx, the MENA region’s premier platform for celebrating creative excellence and innovation, has announced the return of its 2026 Young Lynx Academies, marking the fourth consecutive year of its partnership with Publicis Groupe Middle East. Following a successful inaugural year, the Academy will return to Riyadh, Saudi Arabia on 20-21 April 2026. This will […]

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]]> Looking inside the minds of CMOs in the Middle East: AI, culture and confidence in 2026 https://campaignme.com/looking-inside-middle-east-cmo-minds-ai-culture-and-confidence-in-2026/ Mon, 16 Feb 2026 07:15:05 +0000 https://campaignme.com/?p=116307 Every year, the CMO Barometer offers a pulse check of how senior marketing leaders are navigating change. Based on insights from more than 800 CMOs across 15 markets, the study looks beyond tools and tactics to understand how confidence, investment and leadership priorities in the age of AI are evolving. In its latest edition, one […]

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]]> CNN Academy Abu Dhabi reveals exclusive look into training https://campaignme.com/cnn-academy-abu-dhabi-reveals-exclusive-look-into-training/ Mon, 09 Feb 2026 13:00:09 +0000 https://campaignme.com/?p=115832 Forty-one students have their eyes-fixed on course instructor David Ford at the CNN Academy Abu Dhabi as he outlines the agenda for the three weeks of intensive journalism training they are about to embark on. From daily assignments, to planning news programming, the Academy, hosted in partnership with Abu Dhabi’s Creative Media Authority, sets out […]

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]]> Why brand integrity remains critical in an AI-empowered world https://campaignme.com/why-brand-integrity-remains-critical-in-an-ai-empowered-world/ Wed, 04 Feb 2026 11:32:36 +0000 https://campaignme.com/?p=115567 As financial analysts and investors debate the impact of artificial intelligence (AI) giants’ soaring valuations, and employers confront the technology’s seismic effect on the skills landscape, there’s no doubt we are firmly in the AI era. From a marketing and communications perspective, AI is rapidly reshaping our industry, not least in the areas of creative […]

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]]> Jack of all trades: From specialists to polymaths https://campaignme.com/jack-of-all-trades-from-specialists-to-polymaths/ Tue, 06 Jan 2026 10:00:51 +0000 https://campaignme.com/?p=114037 The polymath Michael Polanyi famously said that “we know more than we can tell”. He was talking about the secret ingredient that allows a craftsman to speak to the wood knowing its limits before breaking, the designer that can tell a layout is “off” by a single pixel, or the strategist who has this gut […]

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]]> How can a CMO and CFO align to drive sustainable growth https://campaignme.com/how-can-a-cmo-and-cfo-align-to-drive-sustainable-growth/ Wed, 03 Dec 2025 04:00:05 +0000 https://campaignme.com/?p=112657 The disconnect between the Chief Marketing Officer (CMO) and the Chief Financial Officer (CFO) is a language issue. The two entities speak in different ways, so there’s lots of room for misunderstanding. To one party, it can seem that the CMO is only concerned with creativity and brand, while to the other side, it appears […]

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]]> Young Talent Academies, learning platforms, competitions shine bright at Athar Festival https://campaignme.com/young-talent-academies-learning-platforms-competitions-shine-bright-at-athar-festival/ Thu, 06 Nov 2025 06:00:36 +0000 https://campaignme.com/?p=111433 For the third consecutive year, Athar Festival returned with bigger, bolder programming that deepened its focus on talent development and industry engagement. The 2025 edition expanded its learning tracks with the introduction of new competitions, in addition to its Young Talent Academies (YTA), Future CMO Academy and Maheerah programme, an enhanced speaker and mentor lineup […]

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