unrealistic asks Archives - Campaign Middle East https://campaignme.com/tag/unrealistic-asks/ Wed, 07 May 2025 09:28:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png unrealistic asks Archives - Campaign Middle East https://campaignme.com/tag/unrealistic-asks/ 32 32 From paper to practice: Treating scope of work as a living agreement https://campaignme.com/from-paper-to-practice-treating-scope-of-work-as-a-living-agreement/ Wed, 07 May 2025 08:30:04 +0000 https://campaignme.com/?p=101897 In theory, a scope of work is the backbone of any client-agency partnership – a contractual blueprint that lays out the work to be done, timelines, deliverables and costs. However, in reality, it’s the starting point of a journey filled with shifting priorities, unplanned demands disguised as ad hocs and an unspoken expectation for agencies […]

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