unipoles Archives - Campaign Middle East https://campaignme.com/tag/unipoles/ Fri, 06 Mar 2026 10:13:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png unipoles Archives - Campaign Middle East https://campaignme.com/tag/unipoles/ 32 32 Rotana Signs’ Waleed Hussein on pioneering the evolution of Saudi’s OOH landscape https://campaignme.com/rotana-signs-waleed-hussein-on-pioneering-the-evolution-of-saudis-ooh-landscape/ Fri, 06 Mar 2026 05:00:39 +0000 https://campaignme.com/?p=117394 In Saudi Arabia, out of home (OOH) media has become an intrinsic part of the Kingdom’s streets, skylines and shifting patterns of daily life – transforming from relatively straightforward inventory into a seamless synthesis of environments, formats and technologies. Campaign Middle East speaks to Waleed Hussein, CEO, Rotana Signs, a pioneer who has helped shape […]

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]]> Mada Media issues bid for OOH ad assets across wide network of Dubai’s Roads https://campaignme.com/mada-media-issues-bid-for-ooh-ad-assets-across-wide-network-of-dubais-roads/ Thu, 05 Feb 2026 08:35:58 +0000 https://campaignme.com/?p=115675 Mada Media, the company mandated for managing, developing, and orgnaising the out-of-home (OOH) advertising sector in Dubai, has issued a wide-ranging investment opportunity. According to bid reference (MM/COM/26-0004), Mada Media has issued a market notification inviting licensed advertising companies to submit proposals for the rights to install, operate, and monetise a premium portfolio of digital […]

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]]> Careem Quik gets cheeky, showing how ‘fresh’ in many forms arrives in 15 minutes https://campaignme.com/careem-quik-gets-cheeky-showing-how-fresh-in-many-forms-arrives-in-15-minutes/ Wed, 08 Oct 2025 06:30:08 +0000 https://campaignme.com/?p=109900 Careem Quik has rolled out a cheeky new ‘Get Fresh’ campaign across Dubai, turning heads while spotlighting Quik’s selection of premium-quality fresh fruit and vegetables – all delivered in just 15 minutes. The creative concept was developed entirely by the brand’s in-house creative team – the Creative Studio. The digital media plan, influencer marketing and […]

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]]> Jotun reveals rollout, success of its 50th Anniversary UAE campaign https://campaignme.com/jotun-reveals-rollout-success-of-its-50th-anniversary-uae-campaign/ Thu, 26 Jun 2025 08:00:36 +0000 https://campaignme.com/?p=104444 Paints and coatings manufacturer Jotun recently celebrated its golden milestone – 50 years of inspiring the visual and architectural landscape in the UAE – with its ‘Jotun Paints 50th Anniversary’ campaign across the UAE. In conversation with Campaign Middle East, Kjetil Urheim, Managing Director, Jotun UAE, said, “The campaign’s primary goal was to celebrate the […]

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]]> The journey of 7 billboards – From ordinary signs to unforgettable stories https://campaignme.com/the-journey-of-7-billboards-from-ordinary-signs-to-unforgettable-stories/ Wed, 23 Oct 2024 10:20:47 +0000 https://campaignme.com/?p=91345 In today’s fast-paced world, outdoor advertising remains a crucial tool for brands aiming to capture attention and create lasting impressions. Amongst various outdoor advertising forms, billboards are particularly impactful due to their visibility. However, what distinguishes a memorable billboard from one that fades into the background? The answer lies in the psychological principles that drive […]

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]]> Media Mix captures new eyeballs with Starzmedia https://campaignme.com/media-mix-captures-new-eyeballs-with-starzmedia/ Fri, 26 Aug 2022 06:31:48 +0000 https://campaignme.com/?p=52422 OOH company Media Mix Advertising and Starz Media come together to launch OOH advertising across UAE. Media Mix Advertising is led by Paul Abouchacra, who has an extensive OOH experience in the UAE. Media Mix’s core vision involves steadily and consistently growing its presence as a leading outdoor media company. It aims to offer expert, […]

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