Union Coop Archives - Campaign Middle East https://campaignme.com/tag/union-coop/ Mon, 08 Jun 2026 12:16:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Union Coop Archives - Campaign Middle East https://campaignme.com/tag/union-coop/ 32 32 Customer experience is a commercial discipline. Treat it like one. https://campaignme.com/customer-experience-is-a-commercial-discipline-treat-it-like-one/ Mon, 08 Jun 2026 12:16:39 +0000 https://campaignme.com/?p=123031 Walk into any supermarket on a Friday afternoon and you can tell, within a minute, whether the brand is being delivered by the people inside it. The stocked aisles, the staff posture, the till queues, the way a shopper is greeted at fresh produce. None of it is marketing in the textbook sense. All of […]

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]]> Unilever campaign shows how people ‘United for UAE’ in gratitude, solidarity https://campaignme.com/unilever-campaign-shows-how-people-united-for-uae-in-gratitude-solidarity/ Mon, 27 Apr 2026 14:00:37 +0000 https://campaignme.com/?p=121070 FMCG giant Unilever has revealed an integrated, omnichannel campaign that offers a platform for its consumers and shoppers to showcase their solidarity and gratitude to the UAE, its leaders, its armed forces, police and civil defense, healthcare workers, mall and retail staff, delivery drivers, public transport workers, among many others for keeping the nation safe, […]

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]]> Does the creator economy need to tackle a credibility problem? https://campaignme.com/does-the-creator-economy-need-to-tackle-a-credibility-problem/ Tue, 31 Mar 2026 07:44:22 +0000 https://campaignme.com/?p=118378 We are calling it the creator economy. But what we’re really witnessing is the attention economy. A $250bn industry that Goldman Sachs predicts will nearly double to $480bn by 2027. Yet, for all its growth, there’s a fundamental gap that no one is talking about. It is being built and shaped largely by people in […]

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]]> OOH 2026 Briefing: Human-led creativity and programmatic DOOH steal the spotlight https://campaignme.com/campaign-ooh-briefing-human-led-creativity-and-programmatic-dooh-steal-the-spotlight/ Fri, 21 Nov 2025 14:04:30 +0000 https://campaignme.com/?p=112163 Campaign Middle East has successfully concluded its final industry event of the year: Campaign Breakfast Briefing: Out of Home 2026. The event brought more than 200 marketers, agency leaders, media owners and adtech leaders under one roof at The Metropolitan Hotel in Dubai on 21 November to take cognizance of challenges faced and set the […]

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]]> 16 industry experts to speak at Campaign’s OOH Breakfast Briefing https://campaignme.com/16-industry-experts-to-speak-at-campaigns-ooh-breakfast-briefing/ Tue, 11 Nov 2025 09:32:04 +0000 https://campaignme.com/?p=111654 The Campaign Breakfast Briefing: Out-Of-Home 2026 – Built For Impact is back on Friday, 21 November 2025 at the Metropolitan Hotel, Dubai, with a speaker lineup of 16 of the industry’s top experts on OOH, DOOH, programmatic, retail media and more. The event agenda will address top-of-mind themes within the OOH industry with discussions on […]

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]]> Tickets live for Campaign Breakfast Briefing: Out-of-Home 2026 https://campaignme.com/tickets-live-for-campaign-breakfast-briefing-out-of-home-2026/ Tue, 04 Nov 2025 09:23:10 +0000 https://campaignme.com/?p=111267 Tickets are now on sale for Campaign Middle East‘s highly coveted OOH Breakfast Briefing. The event, taking place on Friday, 21 November at 8 a.m. at the Metropolitan Hotel, Dubai is set to host more than 100 attendees within the outdoor advertising industry. The agenda promises game-changing learning from top marketing leaders such as: Katib […]

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]]> Marketing Society GCC Awards 2025 winners announced https://campaignme.com/marketing-society-gcc-awards-2025-winners-announced/ Thu, 26 Jun 2025 05:00:21 +0000 https://campaignme.com/?p=104527 The Marketing Society announced the winners of its 2025 GCC Awards on Tuesday, 24 June, with the regional marketing community gathering at Atlantis, The Palm to recognise work that delivered impact, effectiveness and innovation. Now in its third year, the GCC edition of the Marketing Society’s global awards programme has become a regular fixture in […]

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]]> CMO Round Table: Marketers call for collab on education, trust and change management https://campaignme.com/retail-media-round-table-marketers-call-for-collab-on-education-trust-and-change-management/ Tue, 13 May 2025 05:20:00 +0000 https://campaignme.com/?p=102147 Some of the Middle East’s top retail media marketers have reached a consensus that the industry needs to prioritise trust, education, change management and tech integrations, while increasing its focus on artificial intelligence (AI)-shopping agents, the untapped power of first-party data, and effectiveness across on- and off platform channels. Campaign Middle East’s recent Market Minds […]

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]]> Tuesday secures Union Coop creative mandate https://campaignme.com/tuesday-secures-union-coop-creative-mandate/ Thu, 27 Feb 2025 07:12:24 +0000 https://campaignme.com/?p=97007 Creative independent agency Tuesday has been appointed as the brand and creative partner for Union Coop, one of the UAE’s largest retail cooperatives. The agency will be responsible for developing content and communication strategies that align with Union Coop’s positioning in the competitive retail sector. With 27 branches across the UAE, Union Coop is a […]

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]]> Pampers helps UAE’s premature babies through Preemie campaign https://campaignme.com/pampers-helps-uaes-premature-babies-through-preemie-campaign/ Fri, 29 Nov 2024 07:23:36 +0000 https://campaignme.com/?p=92938 Pampers has launched its Preemie campaign dedicated to raising awareness and providing financial support for premature babies and their families in the UAE. Committed to the well-being of all babies, especially the ‘tiniest fighters who need extra care and attention’, the brand has partnered with Union Coop and Al Jalila Foundation. Pampers has revealed that […]

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