Unilever CEO Archives - Campaign Middle East https://campaignme.com/tag/unilever-ceo/ Tue, 31 Oct 2023 08:12:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Unilever CEO Archives - Campaign Middle East https://campaignme.com/tag/unilever-ceo/ 32 32 New Unilever CEO downplays purpose and hikes adspend https://campaignme.com/new-unilever-ceo-downplays-purpose-and-hikes-adspend/ Tue, 31 Oct 2023 08:30:36 +0000 https://campaignme.com/?p=71151 The new chief executive of FMCG giant Unilever has set out a new strategy to deliver “faster growth” after admitting the FMCG had “underperformed” in recent times. Hein Schumacher disclosed the plans, which he has been working on since taking over from his predecessor Alan Jope in January this year, in a presentation to shareholders […]

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