Unilever Arabia Archives - Campaign Middle East https://campaignme.com/tag/unilever-arabia/ Mon, 18 May 2026 14:29:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Unilever Arabia Archives - Campaign Middle East https://campaignme.com/tag/unilever-arabia/ 32 32 Saudi Report 2026: The annual work round-up https://campaignme.com/saudi-report-2026-the-annual-work-round-up/ Fri, 15 May 2026 05:00:30 +0000 https://campaignme.com/?p=121907 Here is Campaign Middle East’s annual round-up of selected Work from the Kingdom in its Saudi Arabia Report. This year’s selection highlights campaigns that tapped into humour, fandom, Ramadan rituals, self-expression and everyday Saudi insights to connect with audiences in culturally relevant ways. Here is the 2026 round-up of some ‘made-for-Saudi, by-Saudi’ campaigns, featuring work […]

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]]> How ‘Vaseline Ghabga’ turned Ramadan gatherings into entertainment on MBC Shahid https://campaignme.com/how-vaseline-ghabga-turned-ramadan-gatherings-into-entertainment-on-mbc-shahid/ Mon, 30 Mar 2026 13:55:42 +0000 https://campaignme.com/?p=118305 During Ramadan, some of the most meaningful moments don’t happen around big occasions, but in the quiet, late-night hours between Taraweeh and Suhoor. In the Gulf Region, that moment comes alive through the Ghabga a gathering typically filled with food, laughter and unfiltered conversations. With Vaseline Ghabga, the brand set out to capture this feeling and turn […]

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]]> Sunsilk, Rana Al Khodari collab for a fun, eight-part Ramadan TikTok series https://campaignme.com/sunsilk-rana-al-khodari-collab-for-a-fun-eight-part-ramadan-tiktok-series/ Tue, 18 Mar 2025 05:40:14 +0000 https://campaignme.com/?p=98102 Sunsilk, a part of Unilever Arabia, has unveiled its ‘Everything is Under Control’ TikTok series for Ramadan, taking a fresh approach to Ramadan content by blending humour with the relatable moments that many face during the month. The eight-episode series – scripted by creative and production agency Team Reactivate MENA, starring Arabic influencer and content […]

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]]> Do consumers trust brands’ purpose-driven goals? https://campaignme.com/do-consumers-trust-brands-purpose-driven-goals/ Wed, 20 Nov 2024 12:59:01 +0000 https://campaignme.com/?p=92194 We are asked a cross-section of the industry to see if consumers are on the same page in terms of trust with brands when it comes to purpose-drive goals. Especially with some companies readjusting their sustainability commitments, alongside consumers’ poor perception of brands’ efforts towards purpose-driven goals.  Here’s what the experts had to say: MAYBE […]

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]]> Industry Forum: Does the regional industry need a watchdog for ad scams? https://campaignme.com/industry-forum-does-the-regional-industry-need-a-watchdog-for-ad-scams/ Wed, 02 Aug 2023 07:00:37 +0000 https://campaignme.com/?p=65577 Industry Forum: Does the regional industry need a watchdog for ad scams? Ailidh Smylie Managing Director, Socialize Yes Let’s see watchdogs as superheroes and not oppressors. Trust is absolutely crucial in a landscape where misinformation and false claims are rampant. The presence of an advertising watchdog is vital to build trust and credibility among consumers […]

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