UM MENAT Archives - Campaign Middle East https://campaignme.com/tag/um-menat/ Mon, 27 Apr 2026 07:32:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png UM MENAT Archives - Campaign Middle East https://campaignme.com/tag/um-menat/ 32 32 Platformance, UM MENAT campaign achieve 60% uplift in transactions with RADIUS https://campaignme.com/platformance-um-menat-campaign-achieve-60-uplift-in-transactions/ Mon, 27 Apr 2026 07:29:50 +0000 https://campaignme.com/?p=121082 Platformance has revealed details about a platform co-developed with MCN’s UM and a global FMCG and health brand in a live campaign environment, helping shape its optimisation, report and insight capabilities. The platform aimed to address a highly fragmented retail media ecosystem, where retailers, advertisers and media agencies often operate across disconnected platforms, inconsistent reporting […]

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]]> Tapper report flags $966m mobile ad waste risk in the GCC region https://campaignme.com/tapper-report-flags-966m-mobile-ad-waste-risk-in-the-gcc-region/ Tue, 07 Apr 2026 12:25:09 +0000 https://campaignme.com/?p=119020 Mobile app fraud is becoming a material performance issue for advertisers in the GCC, according to new findings from Tapper. The company’s latest report estimates that $966m in mobile ad spend could be lost to invalid traffic in 2026, based on projected market growth and observed fraud rates. Across early audits, 11.5 per cent of […]

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]]> Campaign Saudi Briefing: Leaders discuss transparency, AI tools, content and culture https://campaignme.com/campaign-saudi-briefing-leaders-talk-future-trends-transparency-ai-tools-content-and-culture/ Thu, 16 Oct 2025 19:09:47 +0000 https://campaignme.com/?p=110458 Campaign Middle East has successfully concluded its Campaign Saudi Briefing: Media and Marketing 2025 event in Riyadh, Saudi Arabia. The event welcomed close to 200 of the biggest names in the Kingdom’s brand and marketing landscape, including advertisers, agency leaders and adtech founders at the Sheraton Riyadh Hotel and Towers on 16 October for a […]

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]]> Platformance and MCN partner to launch RADIUS https://campaignme.com/platformance-and-mcn-partner-to-launch-radius/ Wed, 15 Oct 2025 09:51:16 +0000 https://campaignme.com/?p=110255 Platformance has launched RADIUS, a retail media platform developed in the UAE to bring greater integration and measurement to the region’s retail advertising space, together with Middle East Communications Network (MCN).  As part of the launch partnership, MCN’s media agencies – UM, Initiative, and Magna Global MENA – will serve as the platform’s initial partners. […]

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]]> Find Your Tarek: talabat #GetTarekToGoPro shows how it delivers value in daily life https://campaignme.com/find-your-tarek-talabat-gettarektogopro-shows-it-deliver-value-in-daily-life/ Fri, 10 Oct 2025 12:14:13 +0000 https://campaignme.com/?p=110126 Talabat has launched its latest #GetTarekToGoPro comprehensive 360-degree campaign across the UAE and Bahrain, to elevate talabat pro from a functional subscription into a lifestyle product that delivers meaningful everyday value. The rollout included out-of-home advertising across high-traffic areas, radio placements that brought humour and storytelling into listeners’ daily routines, and digital paid media to […]

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]]> Meet 24 marketing leaders at the Campaign Saudi Briefing this October https://campaignme.com/meet-24-marketing-leaders-at-the-campaign-saudi-briefing-this-october/ Mon, 06 Oct 2025 09:33:52 +0000 https://campaignme.com/?p=109733 This October, the Campaign Saudi Briefing: Media & Marketing returns to Riyadh, bringing 24 industry leaders who will share their expertise on a variety of top-of-mind topics within media and marketing in Saudi Arabia. On Thursday, 16 October, at Sheraton Riyadh Hotel and Towers, Campaign Middle East will host the Kingdom’s marketers to discuss topics […]

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]]> Marketing Game Changers Awards 2025: Full jury line-up announced https://campaignme.com/marketing-game-changers-awards-2025-jury-announced/ Thu, 18 Sep 2025 10:03:49 +0000 https://campaignme.com/?p=108816 Campaign Middle East has announced the jury for the inaugural edition of the Marketing Game Changers Awards 2025, a dedicated platform to celebrate the client-side marketers shaping the future of our industry. The awards will recognise marketers who have made a measurable impact across brand building, creativity and technology, social responsibility, industry contribution and leadership.  […]

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]]> Shifting search strategies in the age of AI https://campaignme.com/shifting-search-strategies-in-the-age-of-ai/ Wed, 16 Jul 2025 06:00:18 +0000 https://campaignme.com/?p=105493 “Hey Siri, search for a grocery list starting with …” “Hey Alexa, what are today’s deals on …” “Dear ChatGPT, where can I find …” “Yasmina, what’s that song with lyrics saying …” The ways in which people search and shop are changing. People in the Middle East have switched from habitually opening default browsers […]

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]]> Cannes Lions 2025 contenders: MENA campaigns to keep an eye on https://campaignme.com/cannes-lions-2025-contenders-mena-campaigns-to-keep-an-eye-on/ Wed, 11 Jun 2025 10:26:03 +0000 https://campaignme.com/?p=103541 With just days to go for the Cannes Lions International Festival of Creativity 2025 expectations for the MENA region are riding high – especially given that agencies from the UAE and KSA picked up 22 Lions and a Grand Prix in 2024. As a result of this success last year, the UAE climbed three spots […]

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]]> How marketers can capitalise on live events to transform regional tourism https://campaignme.com/how-marketers-can-capitalise-on-live-events-to-transform-regional-tourism/ Wed, 14 May 2025 11:40:05 +0000 https://campaignme.com/?p=102354 At Arabian Travel Market 2025, MCN, in partnership with The Economist and McCann Truth Central, hosted a session that uncovered the forces shaping the future of travel, tourism and destination branding. Top learnings suggested that marketers should take into consideration the phenomenon of ‘live tourism’ a term coined in reference to how major live events […]

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