Ula Bieganska Archives - Campaign Middle East https://campaignme.com/tag/ula-bieganska/ Tue, 01 Jul 2025 06:21:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Ula Bieganska Archives - Campaign Middle East https://campaignme.com/tag/ula-bieganska/ 32 32 LEGO reimagines Father’s Day with “Build It With Him” campaign https://campaignme.com/lego-reimagines-fathers-day-with-build-it-with-him-campaign/ Fri, 20 Jun 2025 05:00:53 +0000 https://campaignme.com/?p=104101 This Father’s Day, the LEGO Group is inspiring families across the UAE to rethink gifting traditions with its regionally tailored “Build It With Him” campaign – a creative call to action that invites parents and children to connect through the joy of LEGO® play. Ula Bieganska, Head of Marketing, LEGO Group MEA says, “The creative […]

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]]> CMO roundtable: Challenges of running digital ad campaigns https://campaignme.com/cmo-roundtable-challenges-of-running-digital-ad-campaigns/ Mon, 22 Apr 2024 07:01:56 +0000 https://campaignme.com/?p=80620 It is the day of the Dubai Lynx Festival of Creativity and the organisers have brought together top regional brand marketers for a roundtable hosted by DoubleVerify. In attendance are marketing leaders across different sectors and regions. From the tourism industry are Saudi Tourism Authority’s Asmaa Quorrich and RAK Tourism Development Authority’s VP Alka Winter […]

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]]> Marketing Game Changers 2022: LEGO’s Ula Bieganska https://campaignme.com/marketing-game-changers-2022-legos-ula-bieganska/ Thu, 08 Dec 2022 05:00:19 +0000 https://campaignme.com/?p=55769 Head of marketing, LEGO Middle East and Africa Additional positions  Chairwoman of advisory board at Play Included (nonprofit) Years in current position: 6 Years with company: 9 Size of department: 7 Previous jobs  • LEGO Group, regional senior manager for girls’ audience, Prague • Procter & Gamble, brand manager, fabric enhancers MEA, Geneva • Procter […]

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