UGC Archives - Campaign Middle East https://campaignme.com/tag/ugc/ Tue, 09 Jun 2026 01:42:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png UGC Archives - Campaign Middle East https://campaignme.com/tag/ugc/ 32 32 UGC is not a tactic; it’s the engine powering modern paid media https://campaignme.com/ugc-is-not-a-tactic-its-the-engine-powering-modern-paid-media/ Tue, 09 Jun 2026 04:20:21 +0000 https://campaignme.com/?p=123058 There’s a conversation happening in every media and marketing team right now. Cost per thousand impressions (CPMs) are rising. And yet performance is flatlining, or worse, declining. The instinct is to pour more budget into distribution. But the problem isn’t reach. It’s creative. Having spent more than a decade working with the world’s leading brands […]

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]]> 1 million Robux up for grabs as Saudi’s Riyadh Season enters Roblox https://campaignme.com/1-million-robux-up-for-grabs-as-saudis-riyadh-season-enters-roblox/ Wed, 29 Oct 2025 10:37:44 +0000 https://campaignme.com/?p=111042 Games developer studio The Gang, in collaboration with Big Time Creative Shop, is launching a spectacular Roblox world for Riyadh Season, Saudi Arabia’s biggest festival, building a virtual world that recreates the excitement and cultural highlights of the event with a blend of tourism, gaming and entertainment. What’s more, several players from USA, UK and […]

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]]> Viola Communications, iShout partner to deliver all-in-one AI influencer platform https://campaignme.com/viola-communications-ishout-partner-to-deliver-all-in-one-ai-influencer-platform/ Mon, 20 Oct 2025 09:12:57 +0000 https://campaignme.com/?p=110578 Viola Communications, a subsidiary of Multiply Group PJSC and an Abu Dhabi-based integrated marketing agency, has signed a memorandum of understanding (MoU) with iShout, an influencer marketing and user-generated content (UGC) creators agency. The agreement establishes a strategic partnership that leverages artificial intelligence (AI), data, and influencer management platforms to deliver smarter, more impactful influencer […]

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]]> Creator agency Buttermilk launches office in Riyadh headed by Bashayer Al Janad https://campaignme.com/creator-agency-buttermilk-launches-riyadh-office-led-by-bashayer-al-janad/ Thu, 25 Sep 2025 03:59:15 +0000 https://campaignme.com/?p=109117 Buttermilk, a community-first and culturally led content creator agency founded in the UK, has launched its first office in Riyadh months after officially expanding to the MENA region. The move intends to strengthen the agency’s growing Middle East presence and reflects both the scale of opportunity in Saudi Arabia and Buttermilk’s long-term vision for global […]

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]]> Britannia Good Day brings Onam’s king to life in Dubai https://campaignme.com/britannia-good-day-brings-onams-king-to-life-in-dubai/ Wed, 10 Sep 2025 12:15:02 +0000 https://campaignme.com/?p=108362 When Britannia set out to mark Onam in Dubai, the brand chose to bring the festival’s most cherished figure to life. With its “Good Day with Mahabali” activation, Good Day biscuits transformed the legend of King Mahabali into a living presence on the city’s streets who interacted and shared the biscuits with passers-by for a […]

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]]> Shaping the future of brand storytelling https://campaignme.com/shaping-the-future-of-brand-storytelling/ Wed, 20 Aug 2025 11:13:50 +0000 https://campaignme.com/?p=106853 We’re eight months into 2025, and the marketing landscape is changing significantly. Brands are increasingly using short-form video and UGC to engage audiences, build trust, and drive interactions. These strategies are not just global trends; they resonate deeply with local communities and residents across the GCC. Everybody’s glued to their phones, and brands are cranking […]

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]]> Stores, screens and more: Reinventing retail loyalty in the UAE’s phygital era https://campaignme.com/stores-screens-and-more-reinventing-retail-loyalty-in-the-uaes-phygital-era/ Tue, 19 Aug 2025 06:30:39 +0000 https://campaignme.com/?p=106803 The United Arab Emirates’ retail market is set to hit $139bn by 2028 with e-commerce sales reaching $17bn by 2027. Driven by the deep pockets of resident consumers, and enhanced by a lively tourism sector, the UAE’s shopping-hub credentials are long-established. But a new chapter in the tale is being written by digital shoppers who […]

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]]> New Balance’s Grey Days return with series of activations https://campaignme.com/new-balances-grey-days-returns-with-series-of-activations/ Mon, 12 May 2025 09:38:19 +0000 https://campaignme.com/?p=102127 New Balance has launched the 2025 iteration of Grey Days, a month-long celebration of its signature colour. This May, consumers in the region can look forward to several activations that showcase the brand’s new collection such as the Grey 5k Runs and staggered ‘Grey drops’ over the month. The initiative’s inspiration comes from how central […]

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]]> Why should brands consider EGC in their social media strategy? https://campaignme.com/why-should-brands-consider-egc-in-their-social-media-strategy/ Mon, 28 Apr 2025 05:00:03 +0000 https://campaignme.com/?p=101284 While User-Generated Content (UGC) and influencer marketing dominate the conversation, it’s time to turn the spotlight on a powerful yet often overlooked source of brand content: your own employees. Your most powerful brand ambassadors aren’t always the ones sipping smoothies in Bali – they’re the ones reheating lunch in the staff kitchen. The era of […]

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]]> The impact of experiential marketing on brand loyalty in the UAE https://campaignme.com/the-impact-of-experiential-marketing-on-brand-loyalty-in-the-uae/ Tue, 25 Feb 2025 13:00:15 +0000 https://campaignme.com/?p=96946 In the UAE’s fast-paced and competitive market, capturing consumer attention is no longer enough—earning their loyalty is the real challenge. Traditional marketing metrics like Return on Investment (ROI) have long dominated success measurement, focusing on immediate financial returns. However, as brands shift towards experiential strategies, another metric is proving to be even more valuable: Return […]

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