UAE Archives - Campaign Middle East https://campaignme.com/tag/uae/ Mon, 08 Jun 2026 13:40:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png UAE Archives - Campaign Middle East https://campaignme.com/tag/uae/ 32 32 The Regular Show: Lost Tapes transforms into an real-world fan experience https://campaignme.com/cartoon-network-mena-and-koi-the-uae-turn-the-regular-show-lost-tapes-into-an-experience/ Mon, 08 Jun 2026 13:39:03 +0000 https://campaignme.com/?p=123036 Fans of Regular Show: Lost Tapes are in for a seriously fun surprise this summer as Cartoon Network MENA teams up with KOI Thé UAE for a limited-edition collaboration inspired by the cult-favourite animated series. Running for a limited time at KOI Thé UAE, Dubai, the collaboration will introduce an exclusive themed bubble tea experience inspired by some of the […]

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]]> Emotional performance in the new age of luxury https://campaignme.com/emotional-performance-in-the-new-age-of-luxury/ Thu, 04 Jun 2026 12:49:16 +0000 https://campaignme.com/?p=122950 The Middle East has been recognised as one of the world’s most important markets for luxury and high-performance automobiles. Cities such as Dubai and Abu Dhabi have become globally associated with automotive excellence, and attracting collectors, enthusiasts and entrepreneurs from around the world. Yet, today, the region’s relationship with luxury super cars goes beyond status […]

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]]> How brands should navigate advertising recovery in the UAE https://campaignme.com/how-brands-should-navigate-advertising-recovery-in-the-uae/ Thu, 04 Jun 2026 09:21:38 +0000 https://campaignme.com/?p=122904 Markets across the region have navigated a period of uncertainty. But if history has taught us anything, it’s that recovery – when it comes – moves fast. And the brands that positioned themselves before the window opened are the ones that capture it. Marketing leaders across all verticals are asking the same question right now: […]

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]]> Why the UAE’s compressed second half will reward clarity https://campaignme.com/why-the-uaes-compressed-second-half-will-reward-clarity/ Wed, 03 Jun 2026 10:04:54 +0000 https://campaignme.com/?p=122847 The second half of 2026 in the UAE is about to compress six months of delayed business decisions into three. That is going to test how clearly companies understand their positioning, leadership and commercial relevance. The signs are already visible. Conversations that disappeared in March are restarting. Q4 calendars are filling quickly. Family-office allocation timelines, […]

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]]> Entries open for Campaign’s Agency of The Year Middle East Awards 2026 https://campaignme.com/entries-open-for-campaigns-agency-of-the-year-middle-east-awards-2026/ Tue, 02 Jun 2026 13:08:44 +0000 https://campaignme.com/?p=122761 Early bird entries are now open to the Agency of The Year Middle East Awards 2026. Back for its fifth edition, these highly-coveted awards recognise the region’s top-performing agencies across creative, digital, media, PR, production and beyond. The Agency of The Year Middle East Awards celebrates business performance, agency culture, innovation, and diversity. Submitting an […]

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]]> What sports & esports can teach each other about live fan experiences https://campaignme.com/what-sports-and-esports-can-teach-each-other-about-live-fan-experiences/ Mon, 25 May 2026 06:22:11 +0000 https://campaignme.com/?p=122557 In a world driven by digital experiences, the opportunity to get out and spend time with friends has become increasingly valuable. This is one of the key strengths of traditional sports. At the same time, esports seems to offer even more ways to sustain communities through content creators, livestreams, and global engagement. What can these […]

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]]> How a gifting platform’s rebrand went beyond visual identity https://campaignme.com/how-a-gifting-platforms-rebrand-went-beyond-visual-identity/ Mon, 25 May 2026 05:05:42 +0000 https://campaignme.com/?p=122596 At Campaign Middle East,  the first introduction to Udora’s rebrand did not come through an announcement or campaign film. It arrived as a PR package. The delivery immediately sparked conversation across the office. Instead of a standard bouquet, the package came as an elaborate display: flowers arranged on a patch of grass alongside a collection […]

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]]> Media has a coordination problem, not an innovation gap https://campaignme.com/media-has-a-coordination-problem-not-an-innovation-gap/ Fri, 22 May 2026 11:44:00 +0000 https://campaignme.com/?p=122421 Across the industry, the language of progress has become predictable. AI will transform planning. Omnichannel will unify the customer journey. Programmatic will unlock efficiency across formats. None of this is wrong. But it overlooks a more pressing issue. The constraint on impact is no longer access to technology. It is the ability to govern how […]

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]]> Deliveroo joins hands with Emirati poet Dr Afra Atiq to celebrate the spirit of the UAE https://campaignme.com/deliveroo-joins-hands-with-emirati-poet-dr-afra-atiq-to-celebrate-the-spirit-of-the-uae/ Fri, 22 May 2026 10:37:55 +0000 https://campaignme.com/?p=122402 Poetry has long held a central place in Emirati culture; a timeless form of expression used to convey pride, gratitude, identity, and unity. In this spirit, Deliveroo partnered with Emirati poet Dr Afra Atiq to celebrate the shared experience of those who call the UAE home. Through this initiative under the ‘Thank You, UAE’ campaign, […]

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]]> Instagram Instants signals the end of the over-curated feed https://campaignme.com/instagram-instants-signals-the-end-of-the-over-curated-feed/ Wed, 20 May 2026 08:02:34 +0000 https://campaignme.com/?p=122253 Instagram’s new Instants feature may look like another disappearing-photo tool, but it’s more useful to read it as a cultural correction. For years, social media rewarded the polished version of life. The grid became a shopfront. Stories became daily broadcast slots. Reels became the reach engine. Even casual posts began to feel like campaign assets. […]

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