Tyler Yeom Archives - Campaign Middle East https://campaignme.com/tag/tyler-yeom/ Tue, 17 Feb 2026 05:08:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Tyler Yeom Archives - Campaign Middle East https://campaignme.com/tag/tyler-yeom/ 32 32 Will artificial intelligence (AI) and authenticity continue to remain buzzwords in 2026? https://campaignme.com/will-artificial-intelligence-ai-and-authenticity-continue-to-remain-buzzwords-in-2026/ Tue, 17 Feb 2026 05:07:46 +0000 https://campaignme.com/?p=116345 Throughout 2025, two words have dominated most conversations: ‘AI’ and ‘authenticity’. But now in 2026, will these terms remain as buzzwords or start being a part of how brands operate, create and grow. In this month’s Industry Forum, we asked a cross section of industry experts to weigh in on the question: Will artificial intelligence […]

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]]> Digital Essays 2024: A human-centric approach https://campaignme.com/digital-essays-2024-a-human-centric-approach/ Wed, 11 Dec 2024 12:12:57 +0000 https://campaignme.com/?p=93392 In a world inundated with digital noise, capturing and holding the attention of consumers has become increasingly challenging. While technology has revolutionised the way we communicate and consume, it’s the human element that truly resonates. As marketers, we must shift our focus from mere digital presence to creating meaningful connections that leave a lasting impression. […]

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]]> People, not tech, are the drivers of digital transformation https://campaignme.com/people-not-tech-are-the-drivers-of-digital-transformation/ Wed, 27 Sep 2023 08:30:07 +0000 https://campaignme.com/?p=69172 In the face of unparalleled challenges posed by the global pandemic, industries spanning the spectrum found themselves compelled to reassess their operational frameworks and accelerate their efforts towards digital transformation. The marketing and advertising sector was no exception, swiftly embracing the new normal by leveraging technological prowess to maintain relevance and engagement within a constantly […]

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