Twitch Archives - Campaign Middle East https://campaignme.com/tag/twitch/ Thu, 02 Apr 2026 11:01:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Twitch Archives - Campaign Middle East https://campaignme.com/tag/twitch/ 32 32 Why most gaming partnerships fail to deliver – and how to fix them https://campaignme.com/why-most-gaming-partnerships-fail-to-deliver-and-how-to-fix-them/ Thu, 02 Apr 2026 05:30:44 +0000 https://campaignme.com/?p=118519 Gaming isn’t niche. In the Middle East, it’s already mainstream, and most brands are still treating it like an experiment. Across the MENA region, there are tens of millions of active gamers, with estimates showing approximately 68–72 million gamers across key markets such as Saudi Arabia, UAE and Egypt alone, according to PwC, and that […]

The post Why most gaming partnerships fail to deliver – and how to fix them appeared first on Campaign Middle East.

]]> The frontier of gaming livestreaming for MENA brand engagement https://campaignme.com/the-frontier-of-gaming-livestreaming-for-brand-engagement-in-the-mena-region/ Mon, 06 Oct 2025 05:00:04 +0000 https://campaignme.com/?p=109741 Gaming is no longer just entertainment – it’s culture. Across the MENA region, millions of young, connected consumers spend hours daily livestreaming and watching livestreams on platforms such as Twitch and YouTube Live. For brands, this shift represents more than just reach – it’s a chance to build authentic engagement in real time, as audiences […]

The post The frontier of gaming livestreaming for MENA brand engagement appeared first on Campaign Middle East.

]]> Kantar study reveals disconnect between consumers and marketers on ad platforms https://campaignme.com/kantar-study-reveals-disconnect-between-consumers-and-marketers-on-ad-platforms/ Tue, 30 Sep 2025 12:00:59 +0000 https://campaignme.com/?p=109384 Consumers are more open to advertising than ever, but Kantar Media Reactions 2025 study shows marketers and audiences remain divided on preferred platforms Advertising has rarely had a more attentive audience. According to the Kantar Media Reactions 2025 study, 57 per cent of people worldwide now describe themselves as receptive to ads – a ten-point […]

The post Kantar study reveals disconnect between consumers and marketers on ad platforms appeared first on Campaign Middle East.

]]> The platform updates you need to know from July https://campaignme.com/the-platform-updates-you-need-to-know-from-july/ Tue, 29 Jul 2025 13:48:15 +0000 https://campaignme.com/?p=106087 Campaign Middle East rounds up the latest platform updates from July. Here are the key highlights: YouTube: At Cannes, YouTube CEO Neal Mohan announced that Veo 3 would be coming to Shorts this summer. Veo, Google Deepmind’s video generation model, allows users to create AI-generated backgrounds and video clips for Shorts. YouTube also announced the […]

The post The platform updates you need to know from July appeared first on Campaign Middle East.

]]> Twitch connects Arabic-speaking communities with new feature https://campaignme.com/twitch-connects-arabic-speaking-communities-with-new-feature/ Tue, 15 Jul 2025 10:17:05 +0000 https://campaignme.com/?p=105448 Twitch, the interactive live streaming service, has announced the global launch of its Arabic Right-to-Left (RTL) experience- introducing a fully localised interface for Arabic-speaking streamers and viewers across both web and mobile interfaces. This launch marks a significant step in Twitch’s commitment to accessibility, inclusion, and community growth in one of the most vibrant and […]

The post Twitch connects Arabic-speaking communities with new feature appeared first on Campaign Middle East.

]]> Mastercard and OSN+ break the rules of traditional retail advertising with Amazon Ads https://campaignme.com/mastercard-and-osn-break-the-rules-of-traditional-retail-advertising-with-amazon-ads/ Wed, 25 Jun 2025 07:00:14 +0000 https://campaignme.com/?p=104308 Neither brand, Mastercard nor OSN+, sells any physical products through Amazon, yet both orchestrated compelling campaigns that turned Amazon’s touchpoints into their playground and helped them reach and engage new audiences in MENA. Their success stories reveal how Amazon’s first-party signals and insights combined with their creative canvas solutions are redefining what’s possible in advertising, […]

The post Mastercard and OSN+ break the rules of traditional retail advertising with Amazon Ads appeared first on Campaign Middle East.

]]> Big tech layoffs continue as AI looms https://campaignme.com/big-tech-layoffs-continue/ Tue, 23 Jan 2024 10:00:04 +0000 https://campaignme.com/?p=75148 From the beginning of this month, tech players have been announced round of lay offs one after the other. Twitch cut about 500 employees which amounts to about third of its staff, while parent company Amazon fired hundreds of people from its Amazon Prime Video and MGM Studio divisions. Discord also announced layoffs which affected […]

The post Big tech layoffs continue as AI looms appeared first on Campaign Middle East.

]]> ‘Moist’ is word of the year in Kraft Real Mayo campaign https://campaignme.com/moist-as-word-of-the-year-in-kraft-real-mayo-campaign/ Thu, 09 Nov 2023 07:30:14 +0000 https://campaignme.com/?p=71850 Kraft Real Mayo has launched a new campaign to promote the word ‘moist’ as Merriam-Webster’s word of the year. The campaign was developed with agency The Kitchen, the in-house agency at Kraft Heinz, and aims to reinforce Kraft Real Mayo as a challenger brand. The dictionary publisher’s annual selection, a tradition that started in 2003, […]

The post ‘Moist’ is word of the year in Kraft Real Mayo campaign appeared first on Campaign Middle East.

]]> Leveling up with Mastercard: The ‘Priceless Legends’ campaign https://campaignme.com/leveling-up-with-mastercard-the-priceless-legends-campaign/ Mon, 06 Nov 2023 09:00:33 +0000 https://campaignme.com/?p=71519 Enter the gaming world, where reality blurs with virtual realms, providing endless brand integration possibilities. Brands are tapping into gaming to connect with younger audiences in immersive ways. Let’s explore the Mastercard ‘Priceless Legends’ campaign’s success in this case study. The Story As a strategic sponsor of Gamers8, the largest gaming esports festival in the […]

The post Leveling up with Mastercard: The ‘Priceless Legends’ campaign appeared first on Campaign Middle East.

]]> How Twitch juggles what users and advertisers want https://campaignme.com/how-twitch-juggles-what-users-and-advertisers-want/ Mon, 30 Oct 2023 05:30:44 +0000 https://campaignme.com/?p=71024 Social platforms face an inherent conundrum: advertisers want one thing, users want another, and neither is keen on compromising. Twitch, the live-streaming platform owned by Amazon, has to be especially careful in navigating the balance of pleasing its users and its advertisers, as its streams don’t include baked-in ad breaks. If an advertiser wants to […]

The post How Twitch juggles what users and advertisers want appeared first on Campaign Middle East.

]]>