TVC Archives - Campaign Middle East

BNW Developments highlights success ‘Against All Odds’ in Yuvraj Singh campaign

Anup Oommen — Thu, 23 Apr 2026 11:02:50 +0000

BNW Developments, an established premium luxury developer in Dubai, has revealed details about its ‘Against All Odds’ campaign featuring former Indian cricketer Yuvraj Singh, which it chose to launch during IPL 2026 – often considered the Super Bowl of the East. The prime objective of the campaign was to leverage the peak engagement of the […]

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Six Flags Qiddiya reveals campaign for first theme park in Saudi Arabia

Anup Oommen — Thu, 05 Feb 2026 08:25:53 +0000

Six Flags Qiddiya – the first theme park in Saudi Arabia – has officially opened to the public, featuring Falcons Flight: the longest, fastest and tallest roller coaster in the world in Qiddiya City within the Riyadh Province of Saudi Arabia. To raise awareness about the launch of the amusement park, which offers thrilling rides, […]

The post Six Flags Qiddiya reveals campaign for first theme park in Saudi Arabia appeared first on Campaign Middle East.

Chipsy ‘Screen-Time’ campaign bets on frequency over awareness

Ishwari Khatu — Mon, 02 Feb 2026 14:26:23 +0000

Chipsy set out to own one of Egypt’s most competitive consumption moments – screen time – by turning it into a repeatable, joy-led ritual anchored in frequency rather than awareness. With a penetration of 99 per cent in Egypt, the brand’s focus was not on visibility but on deepening usage by owning the snack occasion […]

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FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Anup Oommen — Wed, 03 Dec 2025 05:45:42 +0000

FCB is rolling out a global campaign for Intuit QuickBooks to support the financial management software’s new ‘Intuit Platform’, an advanced, all-in-one, AI-powered business management system designed to help businesses and accountants work smarter, faster and more strategically. FCB New York developed the global platform idea, creative strategy, and global TVC and VOD, while FCB […]

The post FCB, Intuit Quickbooks campaign celebrates power of humans and AI appeared first on Campaign Middle East.

Grand Egyptian Museum partners with Mansour in cinematic tribute to heritage

Anup Oommen — Tue, 14 Oct 2025 03:00:07 +0000

To mark its partnership with the long awaited opening of the Grand Egyptian Museum, the largest museum in the world, Mansour Automotive has launched a striking trilogy of films from FP7 McCann Cairo, written and directed by Mostafa Sherif and produced by Key Films. The objective was to create a campaign that doesn’t just announce […]

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UAE customers welcome ‘cuter, more endearing’ Alfred at InsuranceMarket.ae

Anup Oommen — Mon, 22 Sep 2025 14:00:57 +0000

InsuranceMarket.ae has launched a massive marketing campaign across the UAE, and if you’ve travelled anywhere across Dubai over the past week or two you probably have seen a part of this campaign already. The full-fledged integrated campaign was rolled out across multi-channel touchpoints, including: Out-of-home (OOH): More than 1,200 faces across the UAE, including unipoles, […]

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Unilever’s Comfort Arabia sparks creative storytelling with AI, CGI, 3D animation magic

Anup Oommen — Mon, 15 Sep 2025 06:00:26 +0000

Comfort Arabia has officially stepped into uncharted territory, harnessing the blend of artificial intelligence (AI), computer-generated imagery (CGI), and three-dimensional (3D) animation to launch their latest variant: Comfort Lily Musk and Caramel. The result? A campaign film that doesn’t just look stunning, but moves with a rhythm that only cutting-edge tech could choreograph. It aims […]

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Enchanteur enchants with elegance in latest TVC

Shantelle Nagarajan — Wed, 16 Jul 2025 07:53:07 +0000

Enchanteur, a French-inspired fragrance from the house of Wipro Yardley, has launched a campaign for its perfumed body lotion. Set in France, the campaign tells the story of a chance encounter between a woman and a man in an elevator. Captivated by her scent, he clings to the only thing she leaves behind – a […]

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Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent

Anup Oommen — Thu, 15 May 2025 06:00:35 +0000

Zespri, one of the world’s most beloved Kiwi fruit brands, has launched its Jam Packed campaign, showcasing the nutritional value of kiwi fruits, and the distinct and bold flavour of the fruit, while addressing common consumer misconceptions around its value and premium price point. The campaign, which has a singular focus on motivating consumers to […]

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eToro reveals TVC, YouTube, CTV, OOH ads created by Google DeepMind’s Veo 2

Anup Oommen — Mon, 12 May 2025 07:30:43 +0000

Trading and investing platform eToro has partnered with Google to launch one of the first TV, YouTube, CTV and outdoor advertising campaigns fully created using Veo 2, the advanced video generation technology from Google DeepMind. Brought to life in the form of two 30-second videos, eToro’s in-house marketing and creative team collaborated with AI video […]

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