TV Archives - Campaign Middle East https://campaignme.com/tag/tv/ Fri, 24 Apr 2026 07:16:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png TV Archives - Campaign Middle East https://campaignme.com/tag/tv/ 32 32 Which campaigns won the Kantar Advertising Effectiveness Awards based on people’s reactions? https://campaignme.com/which-campaigns-won-the-kantar-advertising-effectiveness-awards-based-on-peoples-reactions/ Fri, 24 Apr 2026 06:30:04 +0000 https://campaignme.com/?p=121007 Vimto’s Ramadan campaign has earned global recognition, securing a place among the Kantar top 10 most effective campaigns worldwide – the only Middle East campaign to feature in the ranking and the only one from the region securing a place among the world’s top 10 most effective campaigns. Kantar’s 2026 Advertising Effectiveness Awards, which celebrate […]

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]]> The business of hosting: a new era for sport and brands https://campaignme.com/the-business-of-hosting-a-new-era-for-sport-and-brands/ Wed, 08 Apr 2026 13:10:20 +0000 https://campaignme.com/?p=119687 For as long as I can remember, the boundaries of my sporting world were defined strictly by the touchlines of a football pitch. That quickly changed the moment Riyadh Season brought elite boxing to our doorstep. I’ll admit: I didn’t expect to be captivated. Yet watching the fight live in the arena and feeling the […]

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]]> Here’s how news media is adapting to a changing world https://campaignme.com/heres-how-news-media-is-adapting-to-a-changing-world/ Mon, 02 Mar 2026 07:55:38 +0000 https://campaignme.com/?p=117055 The news cycle for 2026 has started at lightning pace. In the first two months of the year, there has been multiple elections around the world, seismic moves in geopolitics and the global markets, climate stories and a packed business news agenda, particularly in the field of technology and AI. There is audience appetite for […]

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]]> OSN launches exclusive Asian content channel to OSNtv https://campaignme.com/osn-launches-exclusive-asian-content-channel-to-osntv/ Tue, 24 Feb 2026 08:12:26 +0000 https://campaignme.com/?p=116838 OSN has partnered with iQIYI International to bring premium Asian entertainment to the region with the launch of the new OSNtv iQIYI channel. The new linear channel will bring a curated slate of premium Asian content to audiences across the MENA region, further strengthening OSN’s position as a leading destination for entertainment. The OSNtv iQIYI channel […]

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]]> Dreem becomes bigger than Nelly Karim for rebranding campaign https://campaignme.com/dreem-becomes-bigger-than-nelly-karim-for-rebranding-campaign/ Tue, 17 Feb 2026 06:13:23 +0000 https://campaignme.com/?p=116038 To launch its new visual identity and packaging, dessert mix brand Dreem released a playful, self-aware campaign starring famous Egyptian actress Nelly Karim, created in collaboration with creative agency Kairo. The film adopts a meta approach, presenting an ad within an ad that follows a fictionalised version of Dreem’s marketing team planning the shoot and […]

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]]> MMS unveils MBC Group’s 2026 Ramadan line-up at star-studded Riyadh event https://campaignme.com/mms-unveils-mbc-groups-2026-ramadan-line-up-at-riyadh-event/ Wed, 21 Jan 2026 05:20:32 +0000 https://campaignme.com/?p=114851 MBC Media Solutions (MMS) hosted an exclusive star-studded event in Riyadh yesterday, unveiling MBC Group’s highly anticipated Ramadan 2026 content line-up and sponsorship opportunities. The gathering brought together prominent figures from the entertainment, media and advertising industries, alongside senior MBC Group leadership, for an immersive presentation spotlighting the group’s Ramadan content slate and MMS’s brand […]

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]]> Digital Essays 2025: Seen across every screen https://campaignme.com/digital-essays-2025-seen-across-every-screen/ Tue, 16 Dec 2025 05:20:28 +0000 https://campaignme.com/?p=113228 Globally, the lines between TV, streaming and digital video have blurred and, honestly, in MENA, they might have disappeared completely. People here aren’t thinking about platforms; they’re chasing stories. From YouTube on mobile, to connected TV (CTV) in the living room, to that 2 AM reel a friend sends, it’s all just video now. This […]

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]]> Kia shares detailed journey of its year-long, multi-phase campaigns https://campaignme.com/kia-shares-detailed-journey-of-its-year-long-multi-phase-campaigns/ Tue, 25 Nov 2025 10:23:16 +0000 https://campaignme.com/?p=112346 Kia has revealed details behind its year-long, multi-phase campaign for the launch of the Kia Tasman and its Kia K4, charting its journey from global debut to regional momentum. The campaign rollout began with the Tasman’s global debut at the Jeddah International Motor Show in October 2024, establishing Kia’s bold entry into the pickup segment. […]

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]]> Warner Bros. Discovery, OSN launch kids pop-up channel https://campaignme.com/warner-bros-discovery-osn-launch-kids-pop-up-channel/ Mon, 18 Aug 2025 13:24:03 +0000 https://campaignme.com/?p=106777 Warner Bros. Discovery has launched its first themed ‘Kids Pop-Up Channel’ in collaboration with OSN set to air from August 18 to August 24. The channel will offer fun-filled shows for young audiences across the region. The channel launch follows the announcement of a strategic partnership between Warner Bros. Discovery and OSN earlier this year. […]

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]]> Why the future of entertainment belongs to the viewer https://campaignme.com/why-the-future-of-entertainment-belongs-to-the-viewer/ Thu, 10 Jul 2025 06:19:48 +0000 https://campaignme.com/?p=105267 For much of its history, the entertainment industry has operated on a one-way street. A select few created, curated, and distributed content, while the rest of us consumed it – passively. Subscriptions were paid, ads were tolerated, and influence was reserved for those behind the scenes. But today’s audiences are no longer content with being […]

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