TV optimisers Archives - Campaign Middle East https://campaignme.com/tag/tv-optimisers/ Mon, 26 Jan 2015 13:16:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png TV optimisers Archives - Campaign Middle East https://campaignme.com/tag/tv-optimisers/ 32 32 ‘We are not buying the space; we are buying the audience’ https://campaignme.com/buying-space-buying-audience/ Mon, 26 Jan 2015 13:16:53 +0000 https://campaignme.com/?p=6939 Taking Campaign Middle East through a good year in office, MEC MENA’s Yves-Michel Gabay says smart procurement can be a good thing. When Yves-Michel Gabay wanted to move to an international assignment from his base at MEC in France (then Mediaedge: CIA) over nine years ago, he told his then boss. But he hadn’t guessed […]

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