truth Archives - Campaign Middle East https://campaignme.com/tag/truth/ Mon, 11 May 2026 09:13:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png truth Archives - Campaign Middle East https://campaignme.com/tag/truth/ 32 32 From the Editor’s Desk: May 2026 – ‘We have an opportunity to do things better’ https://campaignme.com/from-the-editors-desk-may-2026-we-have-an-opportunity-to-do-things-better/ Mon, 11 May 2026 08:55:39 +0000 https://campaignme.com/?p=121787 We have lived through some surreal times. A month ago, people across the Middle East’s brand and marketing landscape were juggling anxiety with resilience. Despite the dread of uncertainty, they stepped up to ensure business continuity. They empathised better with each other, kept lines of communication open with clients, quietly delivered on promises made, and […]

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]]> Trust, truth and the future of media leadership https://campaignme.com/trust-truth-and-the-future-of-media-leadership/ Mon, 13 Apr 2026 05:30:46 +0000 https://campaignme.com/?p=120378 Trust and truth used to be the quiet foundations of media. These days, they’re the whole story. Anyone working in this industry can feel how dramatically the ground has shifted. Information now moves faster than audiences can process it. News breaks on social platforms before a journalist has even opened their laptop. In the middle […]

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]]> It’s time for marketing to tell the truth https://campaignme.com/its-time-for-marketing-to-tell-the-truth/ Fri, 13 Mar 2026 06:00:03 +0000 https://campaignme.com/?p=117737 What a time to be alive …  if I was to give a headline to the world today, it would probably be “The erosion of trust”. This erosion stems from multiple facets, but perhaps the most evident one is that everyone, despite opposing opinions, is a 100 per cent right. No matter what your opinion […]

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]]> TBWA\RAAD’s Reda Raad on leadership in times of crises https://campaignme.com/tbwaraads-reda-raad-leadership-and-trust-in-times-of-crises/ Mon, 02 Mar 2026 10:11:59 +0000 https://campaignme.com/?p=117089 I’ve never felt this kind of pride before. Not loud pride. Not flag-waving pride. The quiet kind. The kind that sits in your chest when the world feels uncertain — and your country feels steady. People say cities have no soul. But soul isn’t in the skyline. It’s in the morning after. And the morning […]

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]]> Personas to purchase: We Are Social reveals 5 behavioural shifts in UAE, Saudi Arabia https://campaignme.com/personas-to-purchase-we-are-social-reveals-5-behavioural-shifts-in-uae-saudi-arabia/ Fri, 23 Jan 2026 11:19:57 +0000 https://campaignme.com/?p=115049 We Are Social, a socially-led creative agency and a global leader in media, social and consumer intelligence, released the 2026 UAE and Saudi Arabia editions of its Global Digital Reports at an event titled Speed, Spend and Social held at the Asia Asia The Palm restaurant in Dubai on 22 January 2026. Published as part […]

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]]> Podcast: CNN’s Becky Anderson, CNN Academy’s Alireza Hajihosseini on trust, truth, credibility and human storytelling https://campaignme.com/podcast-cnns-becky-anderson-cnn-academys-alireza-hajihosseini-on-trust-truth-credibility-and-human-storytelling/ Thu, 27 Nov 2025 13:45:00 +0000 https://campaignme.com/?p=112491   The latest episode of Campaign Middle East‘s ‘On The Record’ podcast was shot in the studio of CNN’s Emmy-award winning ‘Connect the World’ show in Abu Dhabi with the show’s host Becky Anderson, Managing Editor, CNN Abu Dhabi, as well as Alireza Hajihosseini, Deputy Bureau Chief, CNN Abu Dhabi and Director of CNN Academy. […]

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]]> Beyond the hashtags: Celebrating Emirati women with truth, not tokenism https://campaignme.com/beyond-the-hashtags-celebrating-emirati-women-with-truth-not-tokenism/ Thu, 28 Aug 2025 07:50:46 +0000 https://campaignme.com/?p=107334 Every August, my feeds flood with beautifully designed posts celebrating Emirati Women’s Day. Brands roll out glossy campaigns, offices share carefully curated graphics, and timelines fill with hashtags about empowerment and progress. It’s a heartening sight but it also raises a question I find myself asking year after year: are we truly celebrating Emirati women, […]

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]]> ‘Not everything can be marketed and that’s okay’ https://campaignme.com/not-everything-can-be-marketed-and-thats-okay/ Tue, 27 May 2025 02:30:35 +0000 https://campaignme.com/?p=102942 In the fast-paced world of marketing, one myth has persisted longer than most: that with the right campaign, creative spin, or storytelling techniques anything can be sold. It’s an appealing notion and one that fuels countless product launches, rebrands, and bold advertising budgets. But the truth is, even the most innovative and data informed marketing […]

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]]> Why to ‘braid’ local and global: ‘Of course I love braids, I’m African’ https://campaignme.com/why-to-braid-local-and-global-of-course-i-love-braids-im-african/ Tue, 27 May 2025 01:30:27 +0000 https://campaignme.com/?p=102928 In the UAE, you’re not speaking to a person. You’re speaking to a population of contrasts. Great creative work doesn’t choose between local or global; it braids them. Here’s what South Africa taught me about making ideas hold in the Middle East. Back home, they’re more than a hairstyle. They’re a statement. A story. A […]

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]]> UAE Media Council spotlights BRIDGE initiative to spur media ethics in the AI age https://campaignme.com/uae-media-council-spotlights-bridge-initiative-to-spur-media-ethics-responsible-journalism/ Fri, 21 Mar 2025 08:52:52 +0000 https://campaignme.com/?p=98326 The UAE National Media Office (NMO) hosted its annual Ramadan gathering in Dubai on Wednesday, where it  showcased the UAE’s newly announced BRIDGE Summit – a long-term global initiative designed to enhance media integration, keep pace with digital advancements, enhance media ethics and accountability in the age of AI, train young cohorts within the next generation […]

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