Travel Archives - Campaign Middle East

Charting a course: trust is the new destination

Anup Oommen — Tue, 09 Jun 2026 04:40:02 +0000

The Chinese concept of weiji suggests that danger and opportunity often arrive together. Rarely announced, rarely convenient, yet often transformative. That tension now defines the Middle East’s luxury travel and hospitality sector. For years, the region positioned itself as one of the world’s most ambitious luxury tourism destinations, built on scale, experience and confidence. By […]

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Fusion5 continues to expand team with a performance-focused planning appointment

Anup Oommen — Mon, 18 May 2026 07:55:52 +0000

Fusion5 has appointed Alice Piselli as Planning Manager with a dedicated focus on performance, a reflection of the agency’s ongoing commitment to strengthening its team and its offering, while navigating a consistently-evolving market landscape. Piselli steps into the role bringing five years of specialist expertise in pay per click (PPC) advertising and paid social, having […]

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Saudi Report 2026: Building global relevance without losing identity

Anup Oommen — Mon, 11 May 2026 14:00:09 +0000

Airlines have always played a role that extends well beyond transport. For many travellers, they shape the first and last impression of a country, influencing how it is experienced long before landing and how it is remembered long after departure. From service and reliability to the finer details of the onboard experience, each of Saudia’s […]

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How to make the most of the data you already have

Ishwari Khatu — Wed, 06 May 2026 09:42:03 +0000

Consider Sara, a frequent traveller using a platform like Wego or Expedia. One week she is searching for a quick one-way hop from Dubai to Riyadh for a client meeting: schedule is everything; price is irrelevant. Six weeks later she is back, this time hunting for a ten-day family holiday to the Maldives, budget front […]

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WingSentry, Horizon FCB MENA turn tourism into ‘powerful force’ for conservation

Anup Oommen — Mon, 20 Apr 2026 09:43:10 +0000

For decades, Colombia’s extraordinary biodiversity remained largely inaccessible. Prolonged internal conflict and the presence of cartels and armed groups limited access to vast natural areas, keeping local and international tourism away. Following the 2016 country’s peace agreement, those landscapes have gradually reopened. What was once off-limits is now drawing increasing numbers of visitors, positioning Colombia […]

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Saudia, adidas reveal ‘Made to Fly’ collab bringing culture, sport and travel together

Anup Oommen — Mon, 20 Apr 2026 05:30:38 +0000

Saudia and adidas have introduced the adidas x Saudia Made to Fly pack, a first-of-its-kind collaboration in the region bringing together sportswear and aviation, marking a new frontier at the intersection of sport, culture and travel. The campaign has been rolled out across digital, social media and owned media channels. The adidas x Saudia Made to […]

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National reputation: a gateway to opportunity

Anup Oommen — Wed, 01 Apr 2026 06:00:27 +0000

In light of the rapid transformations shaping the global order, national reputation is no longer merely a reflection of diplomatic image or a byproduct of media narratives. It has evolved into a strategic asset that directly influences a country’s competitiveness, its level of global trust, and the opportunities available to its citizens worldwide. In a […]

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Marketing agency IndeMinds launches in the UAE

Shantelle Nagarajan — Tue, 10 Mar 2026 11:56:03 +0000

IndeMinds, an automation-first marketing agency founded by Anjana Murali has set up shop in Dubai, United Arab Emirates. The agency aims to bring brands around the world a range of performance and growth service that will make them ‘future-ready’. Murali, a performance marketer with experience across global agency networks including WPP and Dentsu, founded the […]

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Why experience design has replaced the attention economy

Shantelle Nagarajan — Thu, 29 Jan 2026 08:45:25 +0000

For years, brands and urban destinations have obsessed over visibility, reach, and footfall. However, the attention economy has shifted the discourse on the value of these metrics. The infinite content, game mechanics and ubiquitous screens of the digital age have fundamentally reshaped how we experience and interact with each other. Destinations do not compete on […]

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TMG, InMotion bring off-the-shelf transactional signals to marketers with ‘Transact Data’

Anup Oommen — Mon, 12 Jan 2026 10:30:15 +0000

Transact Media Group (TMG) and InMotion have launched Transact Data, a new off-the-shelf transactional insights product giving brands across the Middle East access to scalable, privacy-safe behavioural signals. The launch marks the next stage of the companies’ partnership and introduces a unified commerce-driven data layer for advertisers in the UAE and Saudi Arabia. Built on […]

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