transition Archives - Campaign Middle East https://campaignme.com/tag/transition/ Sun, 31 May 2026 19:57:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png transition Archives - Campaign Middle East https://campaignme.com/tag/transition/ 32 32 What a brand acquisition cannot buy and how to fix it https://campaignme.com/what-a-brand-acquisition-cannot-buy-and-how-to-fix-it/ Mon, 01 Jun 2026 05:00:58 +0000 https://campaignme.com/?p=122658 Most brand leadership teams ask the same question when a deal closes – how do we announce this? The more consequential question, the one that actually determines whether the acquisition delivers its promise, rarely makes it to the forefront: what is the second go-to-market strategy, and does anyone own it? When Uber acquired Careem in […]

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]]> How are the MENA’s industry associations responding to pressing marketing challenges? https://campaignme.com/how-are-the-menas-industry-associations-responding-to-pressing-marketing-challenges/ Mon, 25 May 2026 05:58:26 +0000 https://campaignme.com/?p=122476 The Middle East’s marketing and creative industry is expanding at a pace few global markets can match. With that acceleration comes a new set of pressures: capability gaps, rising expectations from clients, and a workforce seeking clearer, more structured pathways for developing the skills needed to progress in their careers. This was the backdrop for […]

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]]> Kamal Dimachkie leaves Publicis Groupe, to be succeeded by Samer Shoueiry https://campaignme.com/kamal-dimachkie-leaves-publicis-groupe-to-be-succeeded-by-samer-shoueiry/ Tue, 20 Oct 2020 07:53:06 +0000 https://campaignme.com/?p=28807 Publicis Groupe MEA today announced the departure of Kamal Dimachkie, Chief Operating Officer of Publicis Communications– UAE and Lower Gulf, a senior executive who joined Leo Burnett in February 1985. The Groupe has appointed Samer Shoueiry to assume the COO role in conjunction with his current responsibilities as the Chief Digital Officer, Publicis Communications Middle […]

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