traditional Archives - Campaign Middle East https://campaignme.com/tag/traditional/ Mon, 23 Feb 2026 06:11:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png traditional Archives - Campaign Middle East https://campaignme.com/tag/traditional/ 32 32 Podcast: Ford MENA’s Andrew Gregory on what it takes for automative brands to win https://campaignme.com/podcast-ford-menas-andrew-gregory-reveals-what-it-takes-for-automative-brands-to-win/ Fri, 20 Feb 2026 05:21:45 +0000 https://campaignme.com/?p=116285 On the latest episode of Campaign Middle East’s On The Record podcast, Andrew Gregory, Marketing Director, Ford MENA, reveals success that can be unlocked from working towards shared outcomes instead of working within silos. He positions Ford’s response — specifically the ‘Ready. Set. Ford‘ brand platform — as the connective tissue that harmonises OEM (original equipment […]

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]]> Initiative MENAT retains IKEA Alsulaiman account for Saudi Arabia and Bahrain https://campaignme.com/initiative-menat-retains-ikea-alsulaiman-account-for-saudi-arabia-and-bahrain/ Wed, 01 Oct 2025 11:19:02 +0000 https://campaignme.com/?p=109494 Initiative MENAT, part of IPG Mediabrands and Middle East Communications Network (MCN) in the region, has successfully retained the IKEA Alsulaiman account for Saudi Arabia and Bahrain. Through the contract extension, Initiative MENAT builds on more than three years of partnership and measurable success. Under the renewed partnership, Initiative will continue to provide comprehensive media […]

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]]> Saudi Industry Snapshot: Mazen Nahawi, CARMA https://campaignme.com/saudi-industry-snapshot-mazen-nahawi-carma/ Mon, 20 Jun 2022 07:16:35 +0000 https://campaignme.com/?p=50384 How have consumers changed in Saudi Arabia in recent years? The Saudi market has changed dramatically during the past few years. A strong economic recovery meant better budgets and improved payment terms against a backdrop of elevated strategic thinking and a completely different level of ambition, which inspires the entire Kingdom and its partners around […]

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