traditional media Archives - Campaign Middle East https://campaignme.com/tag/traditional-media/ Mon, 15 Sep 2025 11:24:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png traditional media Archives - Campaign Middle East https://campaignme.com/tag/traditional-media/ 32 32 BLJ Worldwide launches BLJ Insights + Strategy media intelligence division https://campaignme.com/blj-worldwide-launches-blj-insights-strategy-media-intelligence-division/ Mon, 15 Sep 2025 11:24:11 +0000 https://campaignme.com/?p=108597 BLJ Worldwide, one of Qatar’s leading public relations and communications agencies, has launched its new media intelligence division: BLJ Insights + Strategy. Designed to meet the growing demand for real-time, data-driven insights across traditional and social media, BLJ Insights + Strategy offers clients strategic counsel, while helping them navigate the increasingly complex media landscape with […]

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]]> Publicist Inc. reveals Ramadan ad trends, audience insights, cultural conversations https://campaignme.com/publicist-study-reveals-ramadan-ad-trends-audience-insights-and-cultural-conversations/ Wed, 26 Mar 2025 09:17:24 +0000 https://campaignme.com/?p=98500 Communications and publicity agency Publicist Inc. has released the second edition of its Ramadan Insights Report 2025: Decoding MENA’s Entertainment Landscape, which offers an analysis of Ramadan entertainment and advertising, uncovering audience preferences, trending themes as well as cultural conversations that have captivated millions across the region. This report leverages data collected from February 20 […]

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]]> Role of traditional media in the PR convergence-feedback loop https://campaignme.com/role-of-traditional-media-in-the-pr-convergence-feedback-loop/ Tue, 07 Jan 2025 06:31:54 +0000 https://campaignme.com/?p=94428 In PR, we often find ourselves juggling two realities, traditional media, which anchors credibility, and digital platforms, where speed and engagement dominate. As campaigns stretch across TikTok, LinkedIn, and everything in between, traditional media can sometimes feel like a slower, less adaptable player in the mix. But for PR agencies in the UAE, where newspapers, […]

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]]> Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign https://campaignme.com/ford-reveals-strategy-behind-beyond-the-blue-oval-marcomms-campaign/ Fri, 29 Nov 2024 10:08:06 +0000 https://campaignme.com/?p=92973 Ford Middle East has revealed the strategy and rollout of its ‘Beyond the Blue Oval’ marketing communications campaign, which included the execution of a social media campaign complementing traditional media outreach designed to offer consumers a deep, immersive dive into the Ford brand DNA, The campaign, which incorporated stories, live coverage, Reels and thousands of […]

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]]> OOH Guide 2023: The original interactive media – by FP7’s Federico Fanti https://campaignme.com/ooh-guide-2023-the-original-interactive-media-by-fp7s-federico-fanti/ Tue, 15 Nov 2022 07:00:52 +0000 https://campaignme.com/?p=55096 By Federico Fanti, chief creative officer, FP7 McCann Before the birth of the internet, and before advertising turned digital, there were four traditional formats of advertising media: print, radio, TV and out-of-home (OOH). Although all four of these media formats are still being used by marketers today, there is a tangible evolution in just one. Out-of-home. […]

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