Trade Desk Archives - Campaign Middle East https://campaignme.com/tag/trade-desk/ Thu, 09 Mar 2023 07:03:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Trade Desk Archives - Campaign Middle East https://campaignme.com/tag/trade-desk/ 32 32 Trade Desk research: 65% of UAE residents watch streaming content at least once a day https://campaignme.com/trade-desk-research-65-percent-of-uae-residents-watch-streaming-content-at-least-once-a-day/ Thu, 09 Mar 2023 07:00:54 +0000 https://campaignme.com/?p=58667 Sixty-five percent of United Arab Emirates (UAE) residents watch streaming content daily, according to a recent survey of more than 1,000 UAE residents by advertising technology company The Trade Desk. The research conducted in partnership with market research company YouGov demonstrates the importance of reaching consumers through Connected TV (CTV) during Ramadan. Time to sharpen […]

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]]> Netflix’s Jeremi Gorman on forthcoming ad tier innovations https://campaignme.com/netflixs-jeremi-gorman-on-forthcoming-ad-tier-innovations/ Fri, 13 Jan 2023 07:00:11 +0000 https://campaignme.com/?p=57128 Netflix is developing its targeting capabilities to permit advertisers to reach consumers on specific shows and around specific moments, the company’s advertising chief teased at the Consumer Electronics Show 2023 in Las Vegas last week. Jeremi Gorman, president of worldwide advertising at Netflix, provided a brief preview of upcoming innovations for the streaming service’s ad-supported […]

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