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	<title>Tracey Shirtcliff Archives - Campaign Middle East</title>
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		<title>Evaluating the impact of AI on agency pricing</title>
		<link>https://campaignme.com/evaluating-the-impact-of-ai-on-agency-pricing/</link>
		
		<dc:creator><![CDATA[Campaign Editorial]]></dc:creator>
		<pubDate>Tue, 20 Aug 2024 08:58:42 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[deliverable based pricing]]></category>
		<category><![CDATA[deliverables]]></category>
		<category><![CDATA[hourly pricing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[outcome based models]]></category>
		<category><![CDATA[outcome-based marketing]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[SCOPE Better]]></category>
		<category><![CDATA[Tracey Shirtcliff]]></category>
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					<description><![CDATA[<p>After a development process decades in the making, artificial intelligence (AI) has traversed the boundary between science fiction and technological fact, and it is now being applied to an array of processes by both businesses and consumers. For agencies, this means the ability to work faster and smarter while achieving greater accuracy and customer service [&#8230;]</p>
<p>The post <a href="https://campaignme.com/evaluating-the-impact-of-ai-on-agency-pricing/">Evaluating the impact of AI on agency pricing</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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