Toyota Archives - Campaign Middle East https://campaignme.com/tag/toyota/ Wed, 27 May 2026 05:32:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Toyota Archives - Campaign Middle East https://campaignme.com/tag/toyota/ 32 32 Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce https://campaignme.com/campaign-retail-commerce-media-briefing-maximising-agentic-ai-closed-loop-outcomes-creator-led-commerce/ Fri, 22 May 2026 14:38:23 +0000 https://campaignme.com/?p=122442 Campaign Middle East has successfully concluded its Campaign Breakfast Briefing: Retail & Commerce Media 2026, which brought together close to 200 attendees, including client-side marketers, agency leaders, retail media specialists, commerce platforms, brand custodians and creators at The Westin Dubai Mina Seyahi on Friday, 22 May 2026. At the outset, the event explored how AI-assisted […]

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]]> Al-Futtaim Toyota tugs heartstrings among UAE locals, residents with ‘The Accidental Icon’ https://campaignme.com/al-futtaim-toyota-tugs-heartstrings-among-uae-locals-long-term-residents-with-the-accidental-icon/ Tue, 05 May 2026 10:43:19 +0000 https://campaignme.com/?p=121470 Al-Futtaim Toyota has unveiled ‘The Accidental Icon‘ campaign, in partnership with creative agency Memac Ogilvy UAE, production house Vibe Content Creators, media agency PHD, and PR and communications agency Gambit Communications. The campaign, which builds on Al-Futtaim Toyota’s decades of reliability, reignites an age-old emotional brand connection with Emiratis and long-term residents of the UAE […]

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]]> The patience premium: Why great brands grow slowly, then suddenly https://campaignme.com/the-patience-premium-why-great-brands-grow-slowly-then-suddenly/ Thu, 20 Nov 2025 08:26:42 +0000 https://campaignme.com/?p=112112 Compound interest has been called the eighth wonder of the world. Einstein is often credited with the idea, but it is Warren Buffett who lived it. The concept is deceptively simple. Small, consistent investments accumulate. At first, nothing seems to happen. Then, if you stay the course, the curve shifts. It bends. Buffett once said […]

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]]> Rally Jameel shows Saudi Arabia’s strides in empowerment across the globe https://campaignme.com/rally-jameel-shows-saudi-arabias-strides-in-empowerment-across-the-globe/ Wed, 30 Jul 2025 06:33:51 +0000 https://campaignme.com/?p=106093 Jameel Motorsport – part of Abdul Latif Jameel Motors, the authorised distributor of Toyota vehicles in Saudi Arabia since 1955 – has captured global attention through its international media campaign showcasing Rally Jameel, the first women-only navigational rally in the Middle East. Leveraging prime advertising locations worldwide, the Rally Jameel ‘Driven By Her’ campaign emphasised […]

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]]> Katib Belkhodja appointed as Toyota and Lexus Marketing Director https://campaignme.com/katib-belkhodja-appointed-as-toyota-and-lexus-marketing-director/ Fri, 11 Apr 2025 11:48:30 +0000 https://campaignme.com/?p=100449 Al-Futtaim Automotive has named Katib Belkhodja as Marketing Director for Toyota and Lexus in the UAE, placing the senior group executive with wide-ranging divisional experience in a key leadership role across its two flagship brands. In his new position, Belkhodja will oversee the full spectrum of marketing and communications activities for both Toyota and Lexus. […]

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]]> Toyota reclaims lost traffic through creative SEO https://campaignme.com/toyota-reclaims-lost-traffic-through-creative-seo/ Mon, 10 Feb 2025 05:00:07 +0000 https://campaignme.com/?p=95724 Abdul Latif Jameel Motors Toyota faced a different digital challenge in Saudi Arabia: while local consumers commonly searched for their vehicles using informal Arabic nicknames, the company’s official website couldn’t use these terms. This technical limitation created a gap in the Toyota SEO strategy, with traffic for these high-volume search terms going to third-party sites […]

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]]> Toyota executes programmatic DOOH in Qatar with Elan Group https://campaignme.com/toyota-executes-programmatic-dooh-in-qatar-with-elan-group/ Tue, 17 Dec 2024 07:00:58 +0000 https://campaignme.com/?p=93572 Toyota Qatar, in partnership with Al Abdulghani Motors in Qatar, has become the first automotive brand to execute a programmatic DOOH campaign in Qatar. The Toyota omnichannel campaign was carried out across the brand’s social media channels as well as across Elan Media’s strategically located DOOH screens in high-traffic areas, delivering tangible results. The campaign […]

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]]> TikTok launches second mini-series for car enthusiasts https://campaignme.com/tiktok-launches-second-mini-series-for-car-enthusiasts/ Wed, 20 Mar 2024 10:26:25 +0000 https://campaignme.com/?p=79106 TikTok has launched the second season of ‘Moving Topics’, a car mini-series featuring leading car figures and marketing experts in the region’s automotive scene. The series will host engaging discussions about the innovation, technologies, and trends driving the car industry. It aims to drive conversation, brand loyalty and meaningful conversation among industry experts. ‘Moving Topics’, […]

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]]> Brands weave nostalgia into Saudi National Day campaigns https://campaignme.com/brands-weave-nostalgia-into-saudi-national-day-campaigns/ Thu, 21 Sep 2023 03:44:18 +0000 https://campaignme.com/?p=68874 In the fast-paced world of marketing, where trends come and go, one strategy has been quietly gaining ground in Saudi Arabia – nostalgia marketing. This approach goes beyond the traditional model of advertising; it seeks to bridge the gap between past traditions and contemporary culture, reviving cherished customs for modern audiences. When it comes to […]

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]]> Toyota wants to bring some fun to its ‘reliable’ image https://campaignme.com/toyota-wants-to-bring-some-excitement-to-its-reliable-image/ Tue, 20 Jun 2023 04:00:41 +0000 https://campaignme.com/?p=63376 Toyota wanted to bring  some excitement to its brand image. So it came up with the idea of a motorsports reality TV show, the first for this region. The Al-Futtaim Toyota Motorsport Academy has proved to be a big hit for the Japanese car brand, streaming to millions of motorsports enthusiasts across the Middle East […]

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