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		<title>Podcast: Coca-Cola&#8217;s Ben Sadek on brand experiences that move people and partnering with the FIFA World Cup 2026</title>
		<link>https://campaignme.com/podcast-coca-colas-ben-sadek-on-brand-experiences-that-move-people/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 13 Mar 2026 05:30:41 +0000</pubDate>
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					<description><![CDATA[<p>On the latest episode of Campaign Middle East’s On The Record podcast, Ben Sadek, Lead for Sports and Entertainment Partnerships — Middle East, The Coca-Cola Company, makes the case for brand experiences that move people and make a difference, both globally and locally. Sadek reveals how sports and entertainment is deeply ingrained into Coca-Cola&#8217;s DNA, with a history [&#8230;]</p>
<p>The post <a href="https://campaignme.com/podcast-coca-colas-ben-sadek-on-brand-experiences-that-move-people/">Podcast: Coca-Cola&#8217;s Ben Sadek on brand experiences that move people and partnering with the FIFA World Cup 2026</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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