tourism Archives - Campaign Middle East https://campaignme.com/tag/tourism/ Mon, 11 May 2026 15:04:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png tourism Archives - Campaign Middle East https://campaignme.com/tag/tourism/ 32 32 Saudi Report 2026: Building global relevance without losing identity https://campaignme.com/saudi-report-2026-building-global-relevance-without-losing-identity/ Mon, 11 May 2026 14:00:09 +0000 https://campaignme.com/?p=121813 Airlines have always played a role that extends well beyond transport. For many travellers, they shape the first and last impression of a country, influencing how it is experienced long before landing and how it is remembered long after departure. From service and reliability to the finer details of the onboard experience, each of Saudia’s […]

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]]> WingSentry, Horizon FCB MENA turn tourism into ‘powerful force’ for conservation https://campaignme.com/wingsentry-horizon-fcb-mena-turn-tourism-into-powerful-force-for-conservation/ Mon, 20 Apr 2026 09:43:10 +0000 https://campaignme.com/?p=120779 For decades, Colombia’s extraordinary biodiversity remained largely inaccessible. Prolonged internal conflict and the presence of cartels and armed groups limited access to vast natural areas, keeping local and international tourism away. Following the 2016 country’s peace agreement, those landscapes have gradually reopened. What was once off-limits is now drawing increasing numbers of visitors, positioning Colombia […]

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]]> Narrative Shapers launches to support the Gulf’s international communications efforts https://campaignme.com/narrative-shapers-launches-to-support-the-gulfs-international-communications-efforts/ Fri, 13 Mar 2026 12:42:12 +0000 https://campaignme.com/?p=117777 Narrative Shapers, a new bespoke communications consultancy, has launched this month with its stated aim of helping take local narratives to international audiences. Headquartered in Riyadh and serving the wider region, the consultancy will focus on three key areas – media and speaker training, executive communications and event preparation. Narrative Shapers is founded by industry […]

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]]> Expo 2030 Riyadh appoints OMD MENA as lead media agency after competitive pitch https://campaignme.com/expo-2030-riyadh-appoints-omd-mena-as-lead-media-agency-after-competitive-pitch/ Thu, 12 Mar 2026 12:20:19 +0000 https://campaignme.com/?p=117659 Expo 2030 Riyadh, the official World Expo to be hosted in Riyadh, Kingdom of Saudi Arabia, has appointed Omnicom Media agency OMD MENA as its lead media agency. A landmark global event designed to be one of the world’s most ambitious platforms for international cooperation, innovation and sustainable development, Expo 2030 Riyadh sits at the […]

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]]> The UAE’s most powerful PR asset: its people https://campaignme.com/the-uaes-most-powerful-pr-asset-its-people/ Wed, 11 Mar 2026 04:45:04 +0000 https://campaignme.com/?p=117605 In marketing, brands spend enormous sums trying to create one thing: evangelists. These are the people who advocate for a brand not because they are paid to, but because they genuinely believe in it. They defend it, recommend it, and share their experiences with others simply because trust has been earned. Few places in the […]

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]]> Benchmark Experiential marks 20 years with expansion into the UAE https://campaignme.com/benchmark-experiential-marks-20-years-with-expansion-into-the-uae/ Thu, 05 Mar 2026 05:34:21 +0000 https://campaignme.com/?p=117277 Benchmark Experiential is marking 20 years of pedigree in experiential marketing with the launch of an office in Dubai, a major expansion to the UAE after defining the experiential scene in Cairo for two decades. Operating under the ‘Legacy Forward’ platform, the move establishes a new GCC hub designed to bridge Benchmark’s 20-year forte in experiential […]

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]]> StickyGinger chosen as PR partner for RAKTDA in the GCC region https://campaignme.com/stickyginger-chosen-as-pr-partner-for-raktda-in-the-gcc-region/ Wed, 04 Mar 2026 14:00:00 +0000 https://campaignme.com/?p=117177 StickyGinger has been appointed the official PR agency for the Ras Al Khaimah Tourism Development Authority (RAKTDA) across the GCC region. Effective immediately, StickyGinger will serve as the official communications representative for RAKTDA, overseeing all media relations, press enquiries and strategic communications within the region. The Ras Al Khaimah Tourism Development Authority, which is actively […]

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]]> Publicis Groupe Middle East launches The Majlis of Possible at Louvre Abu Dhabi https://campaignme.com/publicis-groupe-middle-east-launches-the-majlis-of-possible-at-louvre-abu-dhabi/ Wed, 04 Feb 2026 10:45:02 +0000 https://campaignme.com/?p=115537 As Publicis Groupe marks a century of transformation, Publicis Groupe Middle East has introduced The Majlis of Possible, a leadership platform created at a time of significant economic, technological and societal change. Building on 100 years of evolution and reinvention, it reflects the Groupe’s long-standing role to be a catalyst and engine for transformation, and […]

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]]> Why experience design has replaced the attention economy https://campaignme.com/why-experience-design-has-replaced-the-attention-economy/ Thu, 29 Jan 2026 08:45:25 +0000 https://campaignme.com/?p=115285 For years, brands and urban destinations have obsessed over visibility, reach, and footfall. However, the attention economy has shifted the discourse on the value of these metrics. The infinite content, game mechanics and ubiquitous screens of the digital age have fundamentally reshaped how we experience and interact with each other. Destinations do not compete on […]

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]]> 2025 vs 2026: Evaluating marketing and advertising in Saudi Arabia https://campaignme.com/2025-vs-2026-evaluating-marketing-and-advertising-in-saudi-arabia/ Thu, 29 Jan 2026 03:20:23 +0000 https://campaignme.com/?p=115220 The current environment in Saudi Arabia has pushed both public and private organisations to move from expansive, visibility‑driven campaigns to more accountable, performance‑driven marketing, and 2026 is starting with a clear focus on efficiency, specialisation, and talent pressure across the industry.​ 2025 budgets and spending reset In 2025, overall advertising and agency revenues in Saudi […]

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