touchpoints Archives - Campaign Middle East https://campaignme.com/tag/touchpoints/ Sun, 31 May 2026 19:57:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png touchpoints Archives - Campaign Middle East https://campaignme.com/tag/touchpoints/ 32 32 What a brand acquisition cannot buy and how to fix it https://campaignme.com/what-a-brand-acquisition-cannot-buy-and-how-to-fix-it/ Mon, 01 Jun 2026 05:00:58 +0000 https://campaignme.com/?p=122658 Most brand leadership teams ask the same question when a deal closes – how do we announce this? The more consequential question, the one that actually determines whether the acquisition delivers its promise, rarely makes it to the forefront: what is the second go-to-market strategy, and does anyone own it? When Uber acquired Careem in […]

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]]> Revealed: Strategy behind Aston Villa FC, El Gouna Red Sea ‘experience-led’ partnership https://campaignme.com/revealed-strategy-behind-aston-villa-fc-el-gouna-red-sea-experience-led-partnership/ Tue, 24 Mar 2026 08:30:29 +0000 https://campaignme.com/?p=118082 El Gouna Red Sea, a premium coastal town developed by Orascom Development in Egypt and one of the Middle East’s most prominent Red Sea destinations, has partnered with Aston Villa Football Club for a series of branding, storytelling and experiential touch-points across the season. The partnership aligns Aston Villa with a destination known for innovation […]

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]]> Middle East prDOOH investment set to surge 42 per cent over 18 months: report https://campaignme.com/middle-east-prdooh-investment-set-to-surge-42-per-cent-over-18-months-report/ Mon, 23 Mar 2026 09:25:55 +0000 https://campaignme.com/?p=118018 VIOOH, a leading premium global digital out of home (DOOH) supply-side platform (SSP), has released its annual research into the prDOOH (programmatic digital-out-of-home) market, which includes inaugural findings for the Middle East. The research reveals that prDOOH has rapidly established itself as a core media channel in Qatar, Saudi Arabia and the UAE with 34 […]

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]]> Talk to people, not profiles https://campaignme.com/talk-to-people-not-profiles/ Tue, 24 Feb 2026 04:00:58 +0000 https://campaignme.com/?p=116804 When did we stop talking like humans? Our industry is built on communication, yet we’ve somehow lost the essence of it. We’ve prioritised efficiency and perfected our templates, but somewhere along the way, we forgot that the best relationships with people can’t be automated. That tension now shows up in the smallest moments, like how […]

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]]> SHEIN offers consumers access to ‘Beauty Glow Up’ in latest campaign https://campaignme.com/shein-offers-consumers-access-to-beauty-glow-up-in-latest-campaign/ Mon, 23 Feb 2026 06:52:44 +0000 https://campaignme.com/?p=116675 SHEIN has unveiled its Beauty Glow Up campaign in collaboration with globally renowned brands such as SHEGLAM, Maybelline, Flormar, Essence, Revolution, Inglot, Catrice, Wet n Wild, K Beauty Brands and more. The campaign sets out to elevate SHEIN Beauty’s positioning in the Middle East by creating greater awareness, credibility and consideration for its expanding beauty […]

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]]> Great businesses don’t fail; invisible ones do https://campaignme.com/great-businesses-dont-fail-invisible-ones-do/ Tue, 10 Feb 2026 05:41:15 +0000 https://campaignme.com/?p=115983 Let’s be honest: Marketing isn’t rocket science. But it is genuinely shocking to see how many business owners get the basics completely wrong. A friend recently joined a wellness facility that had invested millions in state-of-the-art equipment and a beautifully designed space. Yet despite the impressive setup, business was slow and sales were stagnant. I […]

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]]> Lost Property Studio designs brand identity for Dubai’s newest speakeasy https://campaignme.com/lost-property-studio-designs-brand-identity-for-dubais-newest-speakeasy/ Thu, 29 Jan 2026 07:55:04 +0000 https://campaignme.com/?p=115270 Lost Property Studio, an independent brand design studio in Dubai, has revealed its work for the brand identity of LYLO. The new speakeasy on Palm Jumeirah, Dubai has been created in partnership with gastronpreneur Joey Ghazal and the teams behind the iconic Canary Club and The Maine. To actualise LYLO’s identity, whose namesake is inspired […]

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