tools Archives - Campaign Middle East https://campaignme.com/tag/tools/ Tue, 09 Jun 2026 01:13:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png tools Archives - Campaign Middle East https://campaignme.com/tag/tools/ 32 32 Creative leadership in the age of AI https://campaignme.com/creative-leadership-in-the-age-of-ai/ Tue, 09 Jun 2026 04:00:01 +0000 https://campaignme.com/?p=123055 Artificial intelligence (AI) is no longer a future conversation for the creative industry. It has already arrived in the brief, the mood board, the first draft of copy, the storyboard, the deck, and, quite often, in the client’s first question: “Can we do this faster?” In Saudi Arabia, this conversation feels more urgent. The Kingdom […]

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]]> How AI is not replacing creativity, just changing what it looks like https://campaignme.com/how-ai-is-not-replacing-creativity-just-changing-what-it-looks-like/ Wed, 03 Jun 2026 11:13:17 +0000 https://campaignme.com/?p=122854 Over the last year, I’ve become fascinated by the way people talk about artificial intelligence (AI) and the sentiment behind the topic. Every day there seems to be another argument happening about whether creativity is dead, whether production companies will disappear or whether humans are about to become completely irrelevant because somebody generated an image […]

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]]> Saudi Report 2026: The AI inside-out shift https://campaignme.com/saudi-report-2026-the-ai-inside-out-shift/ Wed, 13 May 2026 14:48:55 +0000 https://campaignme.com/?p=122001 Everyone wants to be artificial intelligence (AI)-enabled right now. The pressure is real. The technology is moving fast. Nobody wants to be caught standing still. But the biggest mistake marketers are making with AI right now is not moving too slowly; it is asking the wrong question entirely. If your starting point is ‘which tools […]

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]]> AI is not replacing animators; it is redefining the craft of animation https://campaignme.com/ai-is-not-replacing-animators-it-is-redefining-the-craft-of-animation/ Thu, 23 Apr 2026 05:30:16 +0000 https://campaignme.com/?p=120957 For years, whenever something big changed in the creative field, people would say the same thing: “This will replace creatives.” It happened with digital design. It happened with 3D animation. And today, it is happening again with artificial intelligence (AI). History has a way of proving that new tools don’t take the place of creative […]

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]]> Standing out from the sea of sameness https://campaignme.com/standing-out-from-the-sea-of-sameness/ Fri, 10 Apr 2026 05:00:03 +0000 https://campaignme.com/?p=120280 We are entering what many have started calling the era of artificial intelligence (AI) slop and a sea of sameness. A world where AI allows brands to produce marketing faster, cheaper and in far greater volumes than ever before. Campaign visuals appear in seconds. Copy can be generated endlessly. Entire content calendars can be built […]

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]]> In the quiet, here are the things that matter most https://campaignme.com/in-the-quiet-here-are-the-things-that-matter-most/ Tue, 31 Mar 2026 08:15:59 +0000 https://campaignme.com/?p=118394 It’s unusual, when you think about it. We’ve never had more tools. This much speed. As many ways to create. And almost nothing feels rare anymore. Content is everywhere. Endless. Polished. Perfectly fine. And forgettable. When everything is easy to make, what matters is what you choose to produce. What’s being chosen right now? Safe. Predictable. […]

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]]> Brave new work https://campaignme.com/brave-new-work/ Tue, 24 Mar 2026 04:00:22 +0000 https://campaignme.com/?p=118049 There’s a quiet kind of fear going around about creative work in our industry these days. You may not always hear it directly, but you can at least sense it. In meetings, casual conversations, and in the way people talk about ‘what’s next’. It usually comes down to one question, even if no one says […]

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]]> Omnicom Media picks Ellen Griffin as Global Brand President of OMD https://campaignme.com/omnicom-media-appoints-ellen-griffin-as-global-brand-president-of-omd/ Wed, 18 Mar 2026 11:50:42 +0000 https://campaignme.com/?p=117956 Omnicom Media, an Omnicom connected capability, has appointed Ellen Griffin as Global Brand President of OMD effective immediately. Following last week’s appointment of Bradley Rogers as the new CEO of OMD USA, this news underscores Omnicom Media’s stated commitment to putting practitioner‑leaders in top roles across its agencies, which OM describes as “the front lines of client success”. […]

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]]> Luma launches Luma Agents powered by unified intelligence for creative work https://campaignme.com/luma-launches-luma-agents-powered-by-unified-intelligence-for-creative-work/ Fri, 06 Mar 2026 14:00:07 +0000 https://campaignme.com/?p=117384 Luma, which recently opened a dedicated office in Riyadh, Saudi Arabia, has launched Luma Agents, a new class of AI collaborators capable of executing end-to-end creative work across text, image, video and audio. Designed for agencies, marketing teams, studios and enterprise organisations who aspire to scale creative output without sacrificing quality, Luma Agents maintain full […]

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]]> Looking inside the minds of CMOs in the Middle East: AI, culture and confidence in 2026 https://campaignme.com/looking-inside-middle-east-cmo-minds-ai-culture-and-confidence-in-2026/ Mon, 16 Feb 2026 07:15:05 +0000 https://campaignme.com/?p=116307 Every year, the CMO Barometer offers a pulse check of how senior marketing leaders are navigating change. Based on insights from more than 800 CMOs across 15 markets, the study looks beyond tools and tactics to understand how confidence, investment and leadership priorities in the age of AI are evolving. In its latest edition, one […]

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