Tom Sword Archives - Campaign Middle East https://campaignme.com/tag/tom-sword/ Wed, 25 Feb 2026 12:25:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Tom Sword Archives - Campaign Middle East https://campaignme.com/tag/tom-sword/ 32 32 A closer look inside Careem’s Seeds for Gaza campaign https://campaignme.com/a-closer-look-inside-careems-seeds-for-gaza-campaign/ Wed, 25 Feb 2026 12:24:43 +0000 https://campaignme.com/?p=116932 During the holy month of Ramadan, Careem launched ‘Seeds For Gaza’,  a campaign that began less as a marketing brief and more as an internal call to action. ‘Seeds For Gaza’ is a community-led donations campaign supporting on-ground humanitarian relief and long-term rebuilding efforts in Gaza.   View this post on Instagram   A post […]

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]]> Careem launches ‘Seeds For Gaza’, transforming its logo into a symbol of solidarity and action https://campaignme.com/careem-launches-seeds-for-gaza-transforming-its-logo-into-a-symbol-of-solidarity-and-action/ Thu, 19 Feb 2026 14:10:26 +0000 https://campaignme.com/?p=116585 Careem launched ‘Seeds For Gaza’, a community-led donations campaign supporting on-ground humanitarian relief and long-term rebuilding efforts in Gaza during the holy month of Ramadan. Through ‘Seeds For Gaza’, Careem has integrated these seeds into its logo across platforms, transforming its identity into a clear expression of solidarity backed by action. Inspired by the Arabic […]

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]]> Masked individual ‘caught’ on CCTV loading Careem Box XL in marketing stunt https://campaignme.com/masked-individuals-caught-on-cctv-loading-careem-box-xl-in-marketing-stunt/ Thu, 11 Sep 2025 04:38:52 +0000 https://campaignme.com/?p=108437 Footage posted by an influencer – who goes by the handle @MoVlogs on Instagram – has gone viral, showing a masked individual dressed in black ‘caught’ on CCTV picking up a large, seemingly valuable statue from outside a villa at night and loading it into the boot of a Careem XL branded car, and then […]

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]]> Careem Pay makes money fly in latest campaign https://campaignme.com/careem-pay-makes-money-fly-in-latest-campaign/ Fri, 04 Jul 2025 06:40:13 +0000 https://campaignme.com/?p=104994 Careem Pay has launched a 360-degree campaign to mark the expansion of its international remittance service to more than 30 corridors. Aiming to be a bold departure from traditional financial advertising, the campaign’s design deviates from typical financial visuals and instead uses sharp sound design to highlight speed and better rates of Careem Pay services. […]

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]]> Careem fits out-of-the-box campaign inside the box https://campaignme.com/careem-fits-its-out-of-the-box-campaign-inside-the-box/ Fri, 29 Nov 2024 15:05:51 +0000 https://campaignme.com/?p=92934 If you’ve been online recently, you may have spotted an unusual sight: a human contortionist squeezing herself into a Careem box mounted on a motorbike. This viral moment marked the launch of Careem’s latest campaign, “If It Fits In The Box”. Focusing on the Careem Box delivery service, which enables users to send or receive […]

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]]> Careem soon-to-launch campaign offers customers “an address in the sand” https://campaignme.com/careem-soon-to-launch-campaign-offers-customers-an-address-in-the-sand/ Mon, 21 Oct 2024 08:55:05 +0000 https://campaignme.com/?p=91250 How can customers order food or snacks on the UAE’s beaches? Careem has come with a solution! ‘The Everything App‘ has shared details of its upcoming Careem Beach campaign, which offers beachgoers a precise ‘address in the sand’. The Careem Beach service, and its corresponding campaign, will shed light on a beach essential: a GPS-enabled […]

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]]> Careem: Focusing on the right things this Ramadan and beyond https://campaignme.com/careem-focusing-on-the-right-things-this-ramadan-and-beyond/ Fri, 01 Mar 2024 09:00:07 +0000 https://campaignme.com/?p=77981 Every two weeks I run an onboarding session for new joiners to Careem. It’s on a Tuesday afternoon, so by the time I get to them they’ve spent the best part of 2 days in back-to-back sessions on IT systems and procurement processes – I guess the People team thought half an hour with the […]

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]]> Marketing Game Changers 2023: Tom Sword, Global Head of Brand & Creative, Careem https://campaignme.com/marketing-game-changers-2023-tom-sword-global-head-of-brand-creative-careem/ Tue, 12 Dec 2023 10:15:10 +0000 https://campaignme.com/?p=73576 Marketing Game Changers is back, to recognise and celebrate those brand-building marketing leaders who have made a huge impact this year. This exclusive list features the men and women who we feel have shaped our industry this year, and includes a wide array of brands, campaigns and their achievements. The prestigious top 10 includes four women, three Saudi […]

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