time spent in gaming Archives - Campaign Middle East https://campaignme.com/tag/time-spent-in-gaming/ Thu, 02 Apr 2026 11:01:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png time spent in gaming Archives - Campaign Middle East https://campaignme.com/tag/time-spent-in-gaming/ 32 32 Why most gaming partnerships fail to deliver – and how to fix them https://campaignme.com/why-most-gaming-partnerships-fail-to-deliver-and-how-to-fix-them/ Thu, 02 Apr 2026 05:30:44 +0000 https://campaignme.com/?p=118519 Gaming isn’t niche. In the Middle East, it’s already mainstream, and most brands are still treating it like an experiment. Across the MENA region, there are tens of millions of active gamers, with estimates showing approximately 68–72 million gamers across key markets such as Saudi Arabia, UAE and Egypt alone, according to PwC, and that […]

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