Tiktok Focus Archives - Campaign Middle East https://campaignme.com/tag/tiktok-focus/ Mon, 03 Mar 2025 12:40:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Tiktok Focus Archives - Campaign Middle East https://campaignme.com/tag/tiktok-focus/ 32 32 How TikTok tailors user experiences while ensuring safe­­­ty https://campaignme.com/how-tiktok-tailors-user-experiences-while-ensuring-safety/ Mon, 03 Mar 2025 08:30:40 +0000 https://campaignme.com/?p=97258 Variety is key in an age where entertainment options are unlimited, and so are the ever-evolving public interests. Gone are the days when consumers were limited to the big screen with limited choices. As the appetite for diverse content continues to grow, and we embrace ultra-digitisation, consumer expectations are reaching new heights, opening the door […]

The post How TikTok tailors user experiences while ensuring safe­­­ty appeared first on Campaign Middle East.

]]> Why brands, marketers should pay attention to the TikTok Awards https://campaignme.com/why-brands-marketers-should-pay-attention-to-the-tiktok-awards/ Fri, 24 Jan 2025 10:24:23 +0000 https://campaignme.com/?p=95121 The TikTok Awards for the Middle East took place this week at The Palm Zabeel Theater in Dubai, celebrating creators across diverse genres of short-form content. The event showcased 33 award categories, with public voting determining the bronze, silver, and gold winners. “The TikTok Awards is a global event held in every region, giving us […]

The post Why brands, marketers should pay attention to the TikTok Awards appeared first on Campaign Middle East.

]]> TikTok introduces Smart+ to optimise in-app advertising https://campaignme.com/tiktok-introduces-smart-to-optimise-in-app-advertising/ Fri, 25 Oct 2024 10:04:03 +0000 https://campaignme.com/?p=91450 This week, TikTok introduced Smart+, a new automated advertising solution now available globally, including the METAP region. TikTok claims that it draws in users who aim to be entertained and leave having discovered new products and trends. The platform said that 61 per cent of users have purchased something after seeing content on TikTok, confirming […]

The post TikTok introduces Smart+ to optimise in-app advertising appeared first on Campaign Middle East.

]]> Saudi Pro League, TikTok partner to boost digital fan experience https://campaignme.com/saudi-pro-league-tiktok-partner-to-boost-digital-fan-experience/ Wed, 25 Sep 2024 13:43:19 +0000 https://campaignme.com/?p=90022 The Saudi Pro League (SPL) has announced TikTok as its digital partner for the 2024-25 season. With this partnership, SPL aims to create an unparalleled digital experience for football fans across the region and beyond. As part of the agreement, TikTok says it will introduce a dedicated SPL Exclusive Hub on the platform. The hub […]

The post Saudi Pro League, TikTok partner to boost digital fan experience appeared first on Campaign Middle East.

]]> Pizza Hut accepts TikTok trends as form of payment https://campaignme.com/pizza-hut-accepts-tiktok-trends-as-form-of-payment/ Mon, 12 Aug 2024 09:10:47 +0000 https://campaignme.com/?p=88142 Pizza Hut has introduced a brand-new way for fans to pay for its menu item, My Box, with the launch of its latest promotion, ‘Pay With Your Trend,’ which will accept user-generated TikTok content used as an official payment method. The promotion is the result of marrying Pizza Hut’s My Box element of individuality and […]

The post Pizza Hut accepts TikTok trends as form of payment appeared first on Campaign Middle East.

]]> “I learned this on TikTok” becomes Egypt and KSA campaign https://campaignme.com/i-learned-this-on-tiktok-becomes-egypt-and-ksa-campaign/ Mon, 05 Aug 2024 12:45:19 +0000 https://campaignme.com/?p=87963 TikTok, the popular short-form video platform, has reinforced its position as a platform for learning and discovery through a recent campaign executed in Egypt and Saudi Arabia. The campaign was launched in partnership with the regional agency Kijamii. The campaign, launched earlier this year, centered on the idea that TikTok is a valuable resource for […]

The post “I learned this on TikTok” becomes Egypt and KSA campaign appeared first on Campaign Middle East.

]]> TikTok marketing: The region’s most successful sectors https://campaignme.com/tiktok-marketing-the-regions-most-successful-sectors/ Tue, 09 Jul 2024 07:04:35 +0000 https://campaignme.com/?p=86882   Ipsos, the leading market research company in MENA, released its ‘TikTok Made Me’ report outlining the platform’s impact on consumer behaviour across various industries and its active role in influencing purchase decisions. The report highlights the impact across the MENAT region, particularly in the travel, entertainment, food & beverage, and automotive sectors. To empower […]

The post TikTok marketing: The region’s most successful sectors appeared first on Campaign Middle East.

]]> How TikTok is helping marketers unlock the business potential of culture https://campaignme.com/how-tiktok-is-helping-marketers-unlock-the-business-potential-of-culture/ Tue, 02 Jul 2024 07:11:47 +0000 https://campaignme.com/?p=86486 Most career marketers would have heard some version of the line “culture eats strategy for breakfast” at least once, if not several times. But what if culture is the strategy when seeking business growth? Shant Oknayan, vice president, global business solutions, TikTok put this question to the audience at the recently concluded Cannes Lions Festival. […]

The post How TikTok is helping marketers unlock the business potential of culture appeared first on Campaign Middle East.

]]> TikTok hosts ‘Insights on Wheels’ food marketing event in KSA https://campaignme.com/tiktok-hosts-insights-on-wheels-food-marketing-event-in-ksa/ Mon, 03 Jun 2024 07:07:18 +0000 https://campaignme.com/?p=84748 TikTok recently hosted over 100 leaders from the food services industry in Riyadh, Kingdom of Saudi Arabia, at an exclusive ‘Insights on Wheels’ event on May 28th, 2024. Industry decision-makers were invited to explore the journey of food cravings on TikTok, highlighting how cutting-edge digital strategies can convert them into orders through the platform’s content, […]

The post TikTok hosts ‘Insights on Wheels’ food marketing event in KSA appeared first on Campaign Middle East.

]]> TikTok boosts Kraft Foods’ sales in Saudi Arabia https://campaignme.com/tiktok-boosts-kraft-foods-sales-in-saudi-arabia/ Fri, 24 May 2024 09:23:48 +0000 https://campaignme.com/?p=84216   TikTok continues to drive effective business impact for brands, and Kraft Foods has tapped into the platform’s potential in Saudi Arabia.  A Marketing Mix Model (MMM) analysis conducted by Nielsen, shows the social media platform’s ability to deliver a strong return on ad spend (ROAS), showcasing the potential of TikTok’s creator-centric content and community, […]

The post TikTok boosts Kraft Foods’ sales in Saudi Arabia appeared first on Campaign Middle East.

]]>