Thought Leadership Archives - Campaign Middle East https://campaignme.com/tag/thought-leadership/ Fri, 10 Apr 2026 07:26:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Thought Leadership Archives - Campaign Middle East https://campaignme.com/tag/thought-leadership/ 32 32 Mastering mediocrity: AI didn’t create the problem, only amplified it https://campaignme.com/mastering-mediocrity-ai-didnt-create-the-problem-it-only-amplified-it/ Fri, 10 Apr 2026 05:30:20 +0000 https://campaignme.com/?p=120283 For decades, the advertising industry has welcomed every evolution that reshaped how we communicate with audiences. We embraced television when it dominated attention, digital when the internet transformed media consumption, and social platforms when brands suddenly had to publish content every day instead of launching campaigns every season. Now, we are welcoming artificial intelligence (AI). […]

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]]> Shakespeare Communications adds CompassPoint Consulting to client portfolio https://campaignme.com/shakespeare-communications-adds-compasspoint-consulting-to-client-portfolio/ Wed, 11 Mar 2026 11:29:40 +0000 https://campaignme.com/?p=117630 Shakespeare Communications, a strategic communications consultancy, has welcomed CompassPoint Consulting as its latest client. The agency will support the fractional chief financial officer (CFO) advisory business with its international communications and thought leadership strategy. Headquartered in Dubai with operations spanning the UK and the GCC, CompassPoint Consulting is a boutique financial, operational, and talent advisory […]

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]]> When opinion pieces stopped having opinions https://campaignme.com/when-opinion-pieces-stopped-having-opinions/ Mon, 02 Mar 2026 05:00:12 +0000 https://campaignme.com/?p=117060 Not long ago, a CEO came to me frustrated. He said he had written what he believed was a strong opinion piece, a thoughtful and timely one in fact, yet wasn’t able to successfully get it published.   As the GCC landscape gets more competitive, it is natural that business leaders want to be seen and heard. […]

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]]> INSEAD reappoints Houbara Communications as PR partner https://campaignme.com/insead-reappoints-houbara-communications-as-pr-partner/ Wed, 14 Jan 2026 09:00:24 +0000 https://campaignme.com/?p=114542 INSEAD has appointed Houbara Communications as its public relations partner in the UAE. The appointment follows INSEAD’s growing footprint in the region since the launch of its Middle East Campus in Abu Dhabi in 2017, established in partnership with the Abu Dhabi Department of Education and Knowledge (ADEK) and Abu Dhabi Global Market (ADGM). Under […]

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]]> Brand retrievability is the new brand visibility https://campaignme.com/brand-retrievability-is-the-new-brand-visibility/ Wed, 26 Nov 2025 07:22:32 +0000 https://campaignme.com/?p=112423 In the GCC, the practice of public relations has long lived with a quiet misunderstanding. Say you work in PR, and many will still assume you mean PRO, the person handling paperwork and visas rather than shaping stories or managing reputation. It’s a small confusion, but a revealing one. It shows how easily the field […]

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]]> Tech Mahindra CMO reveals strategy, rollout behind brand refresh https://campaignme.com/tech-mahindra-cmo-reveals-strategy-rollout-behind-brand-refresh/ Wed, 12 Nov 2025 13:40:44 +0000 https://campaignme.com/?p=111765 As leading technology consulting and digital solutions firm Tech Mahindra marches towards its 40th year, it has undertaken a full-fledged brand refresh that aims to reflect its transformation into an artificial intelligence (AI)-era powerhouse that’s agile, fearless and relentless, focused on creating meaningful impact for its customers. While Campaign Middle East carried the news when […]

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]]> Show, don’t tell. Feel, don’t listen. Less is more. https://campaignme.com/show-dont-tell-feel-dont-listen-less-is-more/ Mon, 06 Oct 2025 07:00:39 +0000 https://campaignme.com/?p=109805 “If skills are the product, reputation is the packaging.” That line from The Brand Book still lands because it captures today’s reality: we have always had reputations, but social media has turbo-charged their reach. A single post can now traverse continents before coffee. For executives, that’s exhilarating – and terrifying. One insight-rich update can attract […]

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]]> Google it? Make AI do that for you https://campaignme.com/google-it-make-ai-do-that-for-you/ Mon, 28 Jul 2025 06:47:56 +0000 https://campaignme.com/?p=105985 A few weeks ago, I received an email from a senior director at a UK-based PR agency. They were reaching out on behalf of a major client looking for regional support across the UAE and Saudi Arabia. Naturally, I was curious: how did they come across us? I assumed it might be through recommendations from […]

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]]> Does PR have a direct impact on sales in the MENA region? https://campaignme.com/does-pr-have-a-direct-impact-on-sales-in-the-mena-region/ Tue, 01 Oct 2024 05:45:39 +0000 https://campaignme.com/?p=90213 The PR industry in the MENA region is dynamic, fueled by technological advancements and evolving consumer expectations. With the industry set to reach $1bn by 2030, the potential for growth and success is undeniable. As we focus on humanised connections, authenticity, and social media, a critical question arises: Does this evolving landscape translate into tangible […]

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]]> The Romans wins MENA PR brief for Binance https://campaignme.com/the-romans-wins-mena-pr-brief-for-binance/ Wed, 11 Sep 2024 08:12:11 +0000 https://campaignme.com/?p=89422 Global creative communications agency The Romans has secured the MENA PR work for Binance, the world’s largest crypto exchange by volume. The agency will be responsible for delivering conceptual creative PR, as well as building on the company’s strong thought leadership platform in the virtual assets space. The Romans pipped major agencies to the account […]

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