third-party Archives - Campaign Middle East https://campaignme.com/tag/third-party/ Thu, 11 Jul 2024 10:59:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png third-party Archives - Campaign Middle East https://campaignme.com/tag/third-party/ 32 32 Footballco reveals plans to launch audience segmentation in MENA https://campaignme.com/footballco-reveals-plans-to-launch-audience-segmentation-in-mena/ Thu, 11 Jul 2024 10:18:24 +0000 https://campaignme.com/?p=87018 Global football content and media company Footballco has revealed its plans to launch a cross-platform audience segmentation and targeting solution for the MENA region. It will roll out the service on its local platform Kooora in the region. FC Precision aims to help brands reach fans through their specific interests ahead of the end of […]

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]]> Google delays the phase out of third-party cookies again https://campaignme.com/google-delays-the-phase-out-of-third-party-cookies-again/ Thu, 25 Apr 2024 09:30:45 +0000 https://campaignme.com/?p=81009 Google has announced a delay in the phase out of third-party cookies  in Chrome again. The tech company announced update in the cookie phase out time in its first quarter report. It revealed that they would not be able to complete the phase out by the second half of 2024. Instead, it said that it […]

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]]> Tamanna partners with MoEngage for insight-led customer engagement https://campaignme.com/tamanna-partners-with-moengage-for-insight-led-customer-engagement/ Thu, 05 Jan 2023 09:33:57 +0000 https://campaignme.com/?p=56841 Digital marketplace and e-commerce platform Tamanna partnered with MoEngage, an insights-led customer engagement platform to enhance engagement with customers. Using MoEngage’s platform, Tamanna will redefine its e-commerce capabilities to collaborate and innovate at every step of the shopping journey. Tamanna plans to build its loyalty program using MoEngage data capabilities to drive sign-ups and enhance […]

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]]> Google delays its plan to block third-party cookies in Chrome until 2023 https://campaignme.com/google-delays-its-plan-to-block-third-party-cookies-in-chrome-until-2023/ Tue, 29 Jun 2021 13:28:11 +0000 https://campaignme.com/?p=38123 by Sabrina Sanchez The lifespan of third-party cookies, the code-based technology used to serve targeted ads, has been extended — just a tad. On Thursday, the ad tech industry breathed a sigh of relief after Google announced it would extend support for third party cookies until 2023, one year longer than its original expiration date. […]

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