thework Archives - Campaign Middle East https://campaignme.com/tag/thework/ Thu, 14 May 2026 06:30:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png thework Archives - Campaign Middle East https://campaignme.com/tag/thework/ 32 32 Westfield Saudi Arabia builds anticipation for official opening with episodic series https://campaignme.com/westfield-saudi-arabia-builds-anticipation-for-official-opening-with-episodic-series/ Wed, 13 May 2026 13:43:20 +0000 https://campaignme.com/?p=121986 Westfield Saudi Arabia is set to break new ground in lifestyle destinations across the Kingdom, bringing new retail and lifestyle experiences that aim to make an impact regionally and globally. To build excitement and give audiences a first glimpse of what’s to come, AGA Communications Network has created ‘Discover Westfield – A Journey in Chapters’, […]

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]]> Carrefour Morocco magnifies details to win the freshness battle https://campaignme.com/how-carrefour-morocco-is-using-detail-to-win-the-freshness-battle/ Thu, 16 Apr 2026 05:02:48 +0000 https://campaignme.com/?p=120600 Carrefour LabelVie Morocco has launched a new campaign designed to reposition the retailer as the leader in one of the most important categories – freshness. Developed by Brand Builder Morocco, the campaign addresses two key objectives for the retailer in the country. First, it aimed to reposition Carrefour from a transactional retail brand to one […]

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]]> How Kijamii turned the Changan CS75 Plus into a cultural comeback https://campaignme.com/how-kijamii-turned-the-changan-cs75-plus-into-a-cultural-comeback/ Wed, 31 Dec 2025 07:02:16 +0000 https://campaignme.com/?p=113803 When Changan reintroduced the CS75 Plus to the Saudi market, the objective was not simply to relaunch a model, but to respond to a conversation that had already been unfolding organically. Led by Kijamii, the campaign was built on a clear behavioural insight: despite the model’s absence, demand for the CS75 Plus had never disappeared. […]

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]]> e& challenges Arabizi with Arab-easy https://campaignme.com/e-challenges-arabizi-with-arab-easy/ Mon, 29 Dec 2025 12:34:13 +0000 https://campaignme.com/?p=113753 In a region where language is deeply tied to identity, e& has turned a growing behavioural shift into a cultural intervention. Developed in partnership with Saatchi & Saatchi, Arab-easy by e& addresses the rapid rise of Arabizi – the use of Latin characters and numbers to write Arabic – and its quiet erosion of Arabic […]

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]]> SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch https://campaignme.com/share-by-maf-reimagines-ai-use-in-bold-uae-credit-card-launch/ Wed, 09 Jul 2025 07:00:40 +0000 https://campaignme.com/?p=105100 SHARE by Majid Al Futtaim (MAF), in partnership with Emirates NBD and Visa, has revealed details about its latest full-spectrum, 360-degree media blitz campaign for the newly launched Emirates NBD SHARE Credit Card. The campaign – centred on the brand’s differentiated value proposition of ‘8 per cent BACK at more than 5,000 stores in the […]

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]]> Archer Media delivers immersive road branding for BAYN launch https://campaignme.com/archer-media-delivers-immersive-road-branding-for-bayn-launch/ Fri, 04 Jul 2025 11:48:58 +0000 https://campaignme.com/?p=105033 ORA Development recently launched BAYN, a new luxury residential destination located between Dubai and Abu Dhabi in Ghantout, UAE. To support the launch, the developer partnered with Dubai-based Archer Media to create a full-scale outdoor branding activation designed to guide and welcome guests to the site. The project involved branding a 3.5-kilometre stretch of road […]

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]]> Always and Noon Minutes partner to deliver peace of mind in 15 minutes https://campaignme.com/always-and-noon-minutes-partner-to-deliver-peace-of-mind-in-15-minutes/ Tue, 01 Jul 2025 06:00:32 +0000 https://campaignme.com/?p=104615 Always has launched a new campaign that addresses a persistent but often unspoken challenge for women: disrupted sleep during their period due to fears of leakage. Developed by Leo Burnett Beirut, the campaign puts a spotlight on the brand’s Night XXL pads – and introduces a real-time solution through a first-time partnership with fast delivery […]

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]]> Shake Shack brings burger showdown to life in new campaign https://campaignme.com/shake-shack-brings-burger-showdown-to-life-in-new-campaign/ Wed, 25 Jun 2025 07:30:48 +0000 https://campaignme.com/?p=104363 Shake Shack rolled out a bold, twin-themed campaign to promote its new limited-time BBQ menu in the UAE, positioning the clash between two BBQ flavours as a summer showdown. The creative centres on the idea of ‘same family, different personalities’ – a narrative that runs across film, social, in-store and OOH activations. The campaign introduces […]

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]]> Sonos debuts in KSA with immersive activation by StickyGinger https://campaignme.com/sonos-debuts-in-ksa-with-immersive-activation-by-stickyginger/ Wed, 25 Jun 2025 05:07:09 +0000 https://campaignme.com/?p=104331 Sonos has officially entered the Saudi Arabian market with a brand-led experiential activation, conceptualised and executed by independent communications agency StickyGinger. The campaign introduced the global audio brand to a new audience during the SLS Expo in Riyadh, combining influencer engagement, media relations and hands-on tech storytelling to deliver a high-impact market entry. For its […]

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]]> Rush delivers Dubai production for Hans Zimmer concert film https://campaignme.com/rush-delivers-dubai-production-for-hans-zimmer-concert-film/ Mon, 23 Jun 2025 09:00:40 +0000 https://campaignme.com/?p=104227 Production company Rush has served as the Dubai production partner for Hans Zimmer & Friends: Diamond in the Desert – a theatrical concert film spotlighting the globally acclaimed composer through a series of live performances, interviews and behind-the-scenes moments, all filmed across multiple locations in the city. The Dubai segment of the film was staged […]

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