The Year of Family Archives - Campaign Middle East https://campaignme.com/tag/the-year-of-family/ Mon, 24 Nov 2025 13:26:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png The Year of Family Archives - Campaign Middle East https://campaignme.com/tag/the-year-of-family/ 32 32 Why the UAE’s ‘Year of Family’ will redefine brand strategy in 2026 https://campaignme.com/why-the-uaes-year-of-family-will-redefine-brand-strategy-in-2026/ Mon, 24 Nov 2025 13:26:33 +0000 https://campaignme.com/?p=112319 When the UAE declares a national theme, such as the ‘The Year of Family’, it shapes the country’s communications landscape. A good example was the government declaring 2023 as ‘The Year of Sustainability’, which then continued in 2024. Throughout this two-year period, both brands and agencies’ strategies were developed to align with its objectives and […]

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